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Summary

We are seeking a results-driven Senior Product Marketing Manager to lead the transformation of our go-to-market (GTM) strategy for Yelp’s suite of restaurant solutions. In this pivotal role, you will define and execute a comprehensive GTM approach that transitions from a single flagship product (Yelp Guest Manager) to positioning, packaging, and promoting a multi-product portfolio—including Yelp Ads, Yelp Guest Manager, add-ons, Voice AI, and future product launches—to maximize value for restaurants on Yelp. We are looking for an AI-first thinker who can leverage AI and automation insights to drive customer and business impact.

We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.

What you'll do:

• Own and execute the end-to-end GTM strategy for our full suite of restaurant solutions, moving from a singular product focus to an integrated portfolio approach.
• Collaborate cross-functionally with Product, Sales, Customer Success, and Marketing to craft solution-oriented positioning and messaging that resonates across restaurant segments.
• Manage, coach, and develop Product Marketing Managers, fostering a culture of growth, innovation, and high performance.
• Develop customer segmentation and enablement support that help drive adoption and upsell of multiple products, supporting our revenue goals.
• Partner with product management and revenue teams to define competitive product packaging, pricing, and promotional strategies that drive penetration, expansion, and retention.
• Use competitive and market intelligence to surface new opportunities for portfolio growth and adapt GTM motions to shifting market dynamics.
• Delivering supporting sales enablement content and insights that to empower teams to articulate and drive the value of our multi-product suite.
• Set and monitor KPIs for product adoption, pipeline creation, and revenue growth related to the multi-product strategy.

What it takes to succeed:

• 7+ years of experience in product marketing or related field within a SaaS, B2B tech, or restaurant technology environment.
• 3+ years experience as a people manager or marketing leader, with a successful track record of hiring, leading, and developing high-performing teams.
• Demonstrated expertise or strong interest in AI/ML—productizing AI features, marketing AI-driven solutions, or communicating the value of AI to customers.
• Proven track record of driving multi-product GTM strategies and launches in a SaaS environment, with the ability to articulate complex value propositions and lead change management across cross-functional teams.
• Experience developing packaging and positioning for B2B SaaS portfolios.
• Outstanding communication skills—both written and verbal—with the proven ability to collaborate with technical stakeholders and influence executive decision-makers.
• Strategic, analytical mindset with a passion for execution and measurable results.

What you'll get:

• Effective your first day: Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $106,000.00- $164,000.00 annually. You may also be offered a bonus and benefits.

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