Marketing Operations Associate (Remote - United States)
Yelp
Summary
Yelp is looking for a Marketing Operations Associate to join our dynamic Marketing Operations team. You’ll play a pivotal role in building and delivering seamless, high impact marketing campaigns that drive business growth. Leveraging your extensive knowledge of Salesforce Marketing Cloud—including tools like Automation Studio, Journey Builder, Ampscript, and SQL—you’ll manage and execute complex marketing campaigns in a fast-paced environment.
As a Marketing Operations Associate, you’ll manage the end-to-end execution of multi-channel marketing campaigns and ensure accuracy, efficiency, and alignment with industry best practices. Acting as a key liaison between marketing, product, and engineering teams, you’ll ensure seamless collaboration, data synchronization, and process improvements. Our team is seeking someone who’s passionate about optimizing marketing operations, troubleshooting issues, driving quality assurance, and refining workflows to improve campaign performance that directly contribute to Yelp’s success.
This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.
What you'll do:
- Own the end-to-end execution of multi-channel marketing campaigns in Salesforce Marketing Cloud.
- Build and launch cross-channel marketing campaigns based on internal processes and industry best practices.
- Test and troubleshoot campaign issues that may arise, such as configuration or rendering issues.
- Collaborate with internal members of the Marketing Operations team to QA and deploy error free campaigns.
- Troubleshoot and participate in root cause analyses and define improvement recommendations.
- Streamline processes for campaign execution, QA and well-structured handoff documents to stakeholders.
- Work closely with cross-functional teams such as marketing technology, product and engineering to manage relationships, answer and/or address requirements clarifications as needed on owned campaigns, and deliver scalable solutions.
- Conduct R&D for new marketing platform features and functionality with investigations, testing and presenting findings to the team.
What it takes to succeed:
- 2+ years of extensive, hands-on experience working in Salesforce Marketing Cloud (SFMC) including Journey Builder, Automation Studio, Content Builder, Mobile Studio, etc.
- Additional experience with Braze is a plus.
- Proficiency in HTML, CSS, SQL and dynamic scripting languages like Ampscript and/or JSON.
- Experience using email testing tools such as Litmus, Return Path, Email on Acid etc.
- Strong problem solving skills with the ability to translate and communicate complex technical concepts in non-technical, business terms for various stakeholders.
- Mix of campaign management, customer journey implementation, and marketing channel deployment experience, with an emphasis on platform knowledge and expertise.
- Ability to manage multiple projects and priorities in a high-growth, fast-paced environment.
- A Bachelor’s Degree or an equivalent work experience is required.
What you'll get:
- Compensation range is $68,000 - $155,000 annually. Depending on your role and level, you may also be offered a bonus, restricted stock units, and benefits.
- This opportunity has the option to be fully remote in all locations across the US.
- You can find more information about Yelp's five star benefits here!
