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Senior Product Manager - Ads Formats (Remote - Canada)



Posted on Wednesday, April 17, 2024


Yelp is looking for a Senior Product Manager to build state-of-the-art ads features to improve Yelp ads. In this highly visible and impactful role, you’ll work on product areas that grow the advertising value of our marketplace for both local businesses and users by developing technical ads systems and whiteboarding ads features to improve ad designs, create new ad formats and optimize ad layouts.

If you’re looking to own a key part in developing the ads system at a billion-dollar company, and would enjoy working with a cross-functional group of product managers, applied scientists, designers, machine learning engineers, backend and frontend engineers and more, then this is the role for you.

This opportunity is fully remote and does not require you to be located in any particular area in Canada. We welcome applicants from throughout Canada. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

What you'll do:

  • Create new ad formats and layouts to show across Yelp pages.
  • Work closely with engineers to develop ad delivery pipelines and systems across multiple ad inventory sources.
  • Enhance the UX and design of our ad units and formats.
  • Perform and direct analyses using iPython and SQL to deeply understand what is happening in our ads marketplace to make complex tradeoffs and identify new areas to focus on.
  • Optimize components of the backend platform to drive more value to advertisers and grow long-term revenue.
  • Work cross-functionally to guide products and break down complex problems by connecting the technical and business worlds.

What it takes to succeed:

  • Experience as a Product Manager in an applicable industry with a background in math, economics, or any other technical field that allows you to be fluent in developing ads features with an interest in UX or design.
  • Customer driven: energized by driving revenue and user growth and translating both consumers’ and businesses’ wants and needs into concrete features.
  • Problem solver: loves to break down complex, unstructured problems into digestible components from conception to launch.
  • Effective communicator: able to synthesize and translate between technical and non-technical audiences; effectively communicates topics to stakeholders across different parts of the organization that have complex trade offs.
  • Tech savvy: has experience solving difficult, company-critical technical problems.
  • Operational know-how: diligent on improving processes around ads system reliability and metrics monitoring, constantly thinks about how to make processes more efficient.
  • Strong collaborator: enjoys working across different teams, functions, and timezones.

What you'll get:

  • Compensation range is $95,000-225,000 annually. Depending on your role and level, you may also be offered a bonus, restricted stock units, and benefits.
  • This opportunity has the option to be fully remote in all locations across Canada.
  • You can find more information about Yelp's five star benefits here!


At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, disability, or any other protected status.

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at or 1-415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.


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