Digital Marketing Manager- Website & Email
Vortexa
Vortexa was founded to solve the immense information gap that exists in the energy industry. By using massive amounts of new satellite data and pioneering work in artificial intelligence, Vortexa creates an unprecedented view of global energy flows in real-time, bringing transparency and efficiency to the energy markets and helping society as a whole.
Having secured over $60mil USD in funding, we are embarking on a period of rapid growth.
The role
We are seeking a skilled and proactive Digital Marketing Manager to join our dynamic marketing team at Vortexa. In this role, you will manage and enhance our digital marketing efforts across various platforms, focusing on email communications, website management, and the creation of engaging digital content. The ideal candidate will have experience with marketing automation tools like Marketo, proficiency in HTML and JavaScript, and a strong understanding of WordPress and Google Analytics for website management.
The Digital Marketing Manager at Vortexa will play a crucial role in maintaining our digital presence and driving online engagement. You will collaborate closely with the wider marketing team to create compelling digital experiences that align with our brand and business objectives. This role will report to the VP of Marketing and requires a detail-oriented professional who is passionate about digital marketing and eager to optimise our online performance through data-driven insights.
Key responsibilities:
- Email communications management: Oversee the management of our email marketing efforts through Marketo, including the creation and optimisation of new email templates using HTML and JavaScript. Ensure that all email communications are visually appealing, on-brand, and effectively engage our audience while being CCPA & GDPR-compliant.
- Website management: Maintain and update Vortexa’s website, ensuring optimal performance, security, and user experience. Create and enhance landing pages and website functionality as needed, ensuring seamless navigation and accessibility.
- Social media and advertising support: Work closely with our campaigns team and suppliers to build brand awareness, engage with our audience, and drive traffic to the website via social media and various advertising platforms.
- Landing page creation: Collaborate with the marketing team to design and develop high-converting landing pages that support our marketing campaigns and lead generation efforts. Implement best practices for user experience (UX) and search engine optimisation (SEO).
- Digital content creation: Work alongside the marketing team to develop and distribute compelling digital content across various channels, including social media, email, and web. Ensure that all content aligns with our brand guidelines and marketing strategies.
- Performance tracking and optimisation: Partner with our Marketing Operations team to analyse digital marketing performance, track key metrics, and identify areas for improvement. Use data-driven insights to optimise campaigns and enhance the effectiveness of our digital marketing efforts.