Ad Effectiveness Specialist
Uber
About the Role
Advertising at Uber is about more than just impressions; it’s about proving real-world impact for our partners. You’ll be at the heart of our measurement strategy, helping brands understand if their marketing efforts are truly hitting the mark with their target audiences. This isn’t a standard analytics role focused on simple data reporting. It’s a high-stakes, fast-moving position where you’ll connect ad exposure to actual brand outcomes, navigating a complex ecosystem of third-party vendors and internal stakeholders.
You will need to be comfortable with the "messy" reality of data—managing changing priorities, influencing without authority, and providing clarity in a landscape of high ambiguity. We are looking for someone with an owner mindset who is energized by the challenge of scaling our measurement coverage in the region. If you are a resilient problem-solver who can turn technical statistics into compelling stories for senior leadership, this is where you’ll grow.
What You’ll Do
- Lead measurement strategy by performing feasibility checks and defining campaign success metrics for premium clients during the pre-sale phase.
- Own the execution of brand and sales lift studies, including drafting survey questionnaires and managing the end-to-end recruitment process.
- Navigate complex vendor relationships with partners like Kantar, Circana, and Happydemics to ensure high-quality data transfer and study integrity.
- Identify optimization opportunities mid-campaign, providing actionable reporting that helps clients pivot and maximizes their returns.
- Translate statistical fundamentals and measurement concepts into clear, impactful narratives for senior stakeholders at both Uber and client organizations.
- Scale regional impact by identifying new measurement opportunities and operationalizing product developments specifically tailored to the LatAm markets.
- Empower the sales team by hosting office hours, attending sales pod meetings, and providing the documentation needed to prove measurement value and drive renewals.
Basic Qualifications
Quantitative background: Bachelor’s degree in a quantitative or business-focused field.
Industry experience: 3+ years of ads measurement experience within an advertising platform, media agency, or research firm.
Vendor proficiency: Direct experience working with third-party measurement providers such as Kantar, Circana, or Happydemics.
Technical knowledge: A deep understanding of attribution modeling, market mix modeling, and brand/conversion lift methodologies.
Ecosystem expertise: Strong familiarity with the digital advertising landscape and measurement tactics for verticals like CPG, Retail, or Tech.
Preferred Qualifications
Advanced degree: Master’s degree or higher in Business, Math, Statistics, or Economics.
Relationship management: Proven track record of building and influencing long-term client or partner relationships.
Analytical tools: Proficiency in using SQL, R, SPSS/STATA, or Tableau to drive data-led insights.
Leadership: Experience with team or peer leadership and a desire to help raise the bar for the collective team.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - let’s move it forward, together.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.
