Marketing Data Scientist II - Audience Insights
Uber
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See open jobs at Uber.See open jobs similar to "Marketing Data Scientist II - Audience Insights" SpaceTalent.Marketing & Communications, Data Science
United States
Posted 6+ months ago
About The RoleWe are looking for a Market Data Scientist to establish a new mini function within PCM Science to support growing requests for “audience research” – partnering with Research & Insights and Regional Brand DS to sufficiently resource questions around audience segmentation, targeting, lifecycle, and other research that involves tying survey responses with Uber “behavioral” data.
What You Will Do
- Conduct foundational analyses and audience profiling to support Marketing in brand planning, strategy, prioritization, and creative campaign development
- Work with the Research & Insights team (qualitative and survey researchers) to build a coordinated understanding of Uber’s audience - both current users and non-users
- Tie survey data such as the Brand Health Tracker and CSAT/DSAT surveys with Uber usage data to develop consumer insights
- Develop a research roadmap with input from Global Marketing, Product Marketing, S&P, and other internal functions
- Work closely with research counterparts on UXR, Product Data Science, Policy Research, and Research & Insights to synthesize evidence-based narratives about Uber’s users and growth potential
- Facilitate the development of self-serve tools and dashboards to enable Marketing and other internal customers to do their own exploratory audience research and segmentation
- Proficiency in SQL, Python or R, and data visualization
- Experience handling large, sophisticated datasets and attention to detail
- Ability to translate data science findings into business and marketing strategy, including with executive leadership
- Excellent interpersonal skills to understand customer needs, set expectations around feasibility, translate business challenges into research questions, and present findings to non-technical audiences
- Intellectual curiosity and a proven ability to provide thought leadership to executive customers
- 2+ years of proven experience, or an advanced degree in statistics, economics, STEM, or other quantitative fields
- Research experience with consumer and digital products
- Survey science expertise and experience working with survey weighting methodologies and the associated watch-outs
- Experience with 3rd party datasets such as demographic censuses, geospatial data, and other market research tools
- Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, we'd love to hear from you! please get in touch with accommodations@uber.com.
This job is no longer accepting applications
See open jobs at Uber.See open jobs similar to "Marketing Data Scientist II - Audience Insights" SpaceTalent.