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CPG Operations Specialist, Uber Advertising

Uber

Uber

Marketing & Communications, Operations
San Francisco, CA, USA
Posted 6+ months ago
About The TeamUber Advertising’s vision is to offer the most marketplace-centric advertising to connect Uber's platform users (eaters, riders, and earners) with advertisers. Uber Advertising’s platform brings together location based and shopping data with closed loop attribution across its mobility and delivery channels for performance and brand campaigns, enabling advertisers to engage with our consumers through the entire marketing funnel - from awareness through purchase to loyalty and advocacy for Uber users. About The RoleIn this role as CPG Ad Operations Specialist, you will support Uber’s Advertising business by guaranteeing flawless campaign execution and performance for our CPG Advertisers. You will work with partners across the globe to propel the business forward, by acting as a coordinator for display, search and sponsored items campaigns as well as bridging the gap between the business’ needs and the offshore operational team. You will report to the CPG Ad Operations Manager What You’ll Do
  • Partner with Account Executives, Account Managers, Audience Strategy and Data Analysts to ensure smooth campaign launch and mid-flight optimizations
  • Implement multi-tier campaigns with various strategies: display, search, sponsored items and others
  • Understand Sales pipeline and coordinate the campaign operations across partners and offshore teams to ensure campaigns launch on time and successfully
  • Troubleshoot live campaigns by proactively supervising them and proposing optimizations to ensure they reach budget utilization and performance indicators
  • Closely supervise the offshore operational team supporting the region
  • Partner with other managers on the Revenue Operations team to improve SOP’s, launch new products and apply organizational change where needed
  • Collaborate with Measurement Operations to drive campaign monitoring and tooling improvements
  • Work with Product and Engineering to identify changes to internal Ad systems / tools that reduce the occurrence and impact of bottlenecks affecting delivery scalability, and improve the efficiency and quality of ad campaigns
  • Providing high-level POVs on industry trends and impact to Uber Advertising campaigns
  • Participate in cross-functional team decisions and projects to improve overarching process, workflow, and growth of Uber Advertising
Basic Qualifications
  • Bachelor's degree or equivalent experience, with at least 5+ years' of overall professional experience
  • Proven experience working in the digital advertising industry (3+ years minimum)
  • Experience working with CPG advertisers
  • Hands on experience managing and optimizing digital advertising campaigns
  • Strong analytical skills (data driven and quantitative skills) with MS Excel and Salesforce proficiency
  • Ability to work cross functionally with many teams and partners.
Preferred Qualifications
  • Criteo platform experience
  • Strong project management experience
  • SQL, Tableau experience highly preferred
  • Experience working with data management platforms (ex. Krux, Cxense, etc) and analytics tools (ex. Google Analytics, ComScore, etc)
  • Knowledge of DFA/DCM, GAM, Sizmek, Innovid, Citrus platforms preferred
  • Core operational understanding of critical campaign components such as brand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity
  • Proactivity - ability to ensure high standards and a bias toward action
For Chicago, IL-based roles: The base salary range for this role is $108,000 per year - $119,500 per year.For New York, NY-based roles: The base salary range for this role is $120,000 per year - $133,000 per year.For San Francisco, CA-based roles: The base salary range for this role is $120,000 per year - $133,000 per year.For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.