About the team

Turo is seeking a technical, data-driven, and bilingual SEM Manager to join our high-performing Global Paid Search team. In this role, you will be pivotal in shaping and executing strategies that drive guest acquisition and revenue through multi-channel paid search efforts across global markets (Canada + France). This role demands a seasoned SEM professional with a proven track record in scaling paid search performance, leveraging advanced analytics, and driving cross-functional collaboration with internal stakeholders and third-party vendors.

You will take ownership of developing, setting up, and optimizing sophisticated acquisition strategies, managing high-budget English and French campaigns across multiple channels, and contributing to the growth of our SEM operations globally.

What You’ll Do

• Own and execute paid search strategies, execution, and optimizations across Google Ads Search/ UAC/ YouTube, Microsoft Ads, and Apple Search Ads, ensuring alignment with targets, overall business objectives, and regional nuances.

• Optimize six-figure monthly ad spend, ensuring profitability and efficiency across markets while meeting KPIs such as ROAS, spend, revenue, and payback period.

• Be hands-on daily, managing and fine-tuning campaigns, developing and scaling advanced tactics (e.g., bidding, AI, full-funnel strategies, feed-based campaigns, campaign restructuring, scripts), and constantly exploring growth opportunities.

• Lead SQRs, keyword research, and competitor analysis to identify trends, gaps, and opportunities for growth.

• Conduct A/B testing at multiple levels to maximize conversions and ROAS.

• Pull, manipulate, analyze, and report on complex campaign/channel data from multiple sources, attribution models, and proprietary tools to uncover actionable insights and inform strategy.

• Partner with global cross-functional teams, including Traffic, Product, SEO, Brand, Data, MarTech, and CRM, to execute the roadmap.
  

Your Profile

• 4-7+ years of experience in performance or digital marketing, with a primary focus on SEM/PPC within B2C, media agencies, or eCommerce industries.

• Relevant experience managing a multi-million-dollar annual budget, and effectively allocating it across a portfolio to maximize profitability.

• Advanced technical SEM expertise, including campaign structuring, budget allocation, and optimization for paid search, display, video, and app advertising.

• Track record of scaling a range of Google Ads campaigns in both EN/FR, managing complex SEM strategies such as smart bidding, feed-based tactics, audience segmentation, new product launches, and A/B tests.

• Proficient in data analysis, reporting, and insights generation, using a toolkit that includes but isn’t limited to GAds reports, GA4, Supermetrics, Looker Studio, SEMRush, and Excel.

• Strong collaboration skills, with experience working on cross-team projects and integrated campaigns.

• Exceptional project management skills, with the ability to independently execute and deliver on cross-functional initiatives.

• Highly structured, with a keen attention to detail.

• Experience working with remote teams.

• BA/BS in Business/Marketing, Economics, Math & Statistics, or a related field, with relevant certifications (e.g., Google Ads).

• Bilingual in English and French, with the ability to create impactful ad copy and strategies tailored to both linguistic audiences.

• SQL skills are nice to have.
  

Note: This role is an individual contributor position and does not involve people management in the short to mid-term.

For this role, the target base salary range in Paris is €47,000 - €59,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Fridays. Your recruiter can share more information about the various in-office perks Turo offers.

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