About the team

You will be responsible for all aspects of acquisition marketing in Canada on various web, mobile, and offline channels. This critical and highly visible role will develop our acquisition strategies and oversee their implementation, increasing the number of guests on Turo.

You have a proven track record of scaling multi-million dollar media budgets across mobile app, web and offline acquisition channels, building a world-class team of acquisition marketers, and implementing cutting-edge acquisition marketing tech to automate and scale. Working closely with our central marketing, international marketing, analytics, finance, brand, business development, and engineering teams, you will develop campaigns and lead cross-functional initiatives that acquire highly profitable users across a portfolio of channels. The outcome of your work will be hugely impactful on Turo’s growth in Canada

What You’ll Do

• Lead the overall paid efforts, including strategy, tracking/measurement, reporting, and optimization.

• Develop and execute campaigns to fuel new user growth across channels, such as OTAs (online travel aggregators), and social media platforms.

• Partner with the centralized paid search team to oversee and drive accountability over paid search channels performance (Google, Microsoft, Apple).

• Analyze and report on campaign performance using advanced ROI and cohort analysis.

• Partner closely with Data teams to measure the incrementality of our acquisition initiatives and establish a regular reporting cadence on customers acquired, ROAS, and payback period by channel.

• Uncover new performance marketing opportunities through existing and new channels, and develop a plan to test and validate the effectiveness.

• Track progress towards spending and performance targets per channel daily and share with marketing leadership.

• Allocate funds from a multi-million dollar marketing budget to optimize the acquisition channel mix.

• Manage and develop an acquisition marketer.

Your Profile

• 7+ years of managing paid acquisition campaigns at a high-growth company across a wide range of web and mobile app channels & 2+ years of management experience leading highly efficient acquisition teams

• Track record of optimizing multi-million dollar paid social campaigns with specific ROI and payback period targets

• Expert at scaling and assessing SEM campaigns

• Proficient at navigating a BI data platform such as Tableau or DOMO

• Strong critical thinking mindset while at the same time action-oriented so that you can anticipate and quickly adapt campaigns based on trends

• Strong quantitative and analytical capabilities - comfortable with data analysis and able to use data to make recommendations for optimization

• Preferably have SQL experience that allows you to translate raw data into insights for further campaign optimization

#LI-ZS1

#LI-Hybrid

Benefits

• Competitive salary, equity, benefits, and perks for all full-time employees

• Employer-paid medical, dental, and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays, volunteer time off, and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.