Principal Commercial Strategy Analyst
TomTom
IT
Amsterdam, Netherlands
Posted on Jan 7, 2026
What You’ll Do
- Develop and refine commercial strategies based on robust data analysis, business modelling, and market understanding.
- Create conceptual models and explain these clearly to stakeholders across the organisation.
- Develop, implement, and maintain effective pricing strategies aligned with company goals and market conditions.
- Apply an agile mindset, testing hypotheses, iterating based on feedback, and improving your work through collaboration with stakeholders.
- Evaluate performance, uncover margin improvement opportunities, and recommend data-backed actions to enhance commercial outcomes.
- Apply pricing models and frameworks to concrete customer opportunities, ensuring quotes and proposals are competitive and profitable.
- Analyze customer segments, buying behaviours, competitive positioning, and market trends to guide decisions.
- Model and simulate scenarios and trade-offs, supporting decision-making with clear, commercial logic.
- Translate complex data sets into clear business insights and communicate findings to commercial stakeholders and senior leaders.
- Help define and track KPIs, including deal-level profitability, discounting trends, and customer lifetime value.
- Proactively identify challenges and opportunities — and lead the analysis to solve them.
What you'll need
- 8+ years of experience in an analytical, strategy, or commercial finance role — ideally in B2B tech, Automotive, Enterprise software, or SaaS.
- Strong quantitative and financial modelling skills with an ability to draw conclusions from complex data sets.
- High level of business acumen — you understand how to impact growth, profitability, customer value, and market positioning.
- Proven experience framing commercial questions, structuring analyses, and influencing business decisions with data.
- Independent, self-driven approach: you take ownership, spot opportunities, and act without waiting for direction.
- Strong communication skills: you know how to present data-driven stories to non-technical audiences.
- Advanced Excel and/or analytical tools (e.g., SQL, Power BI, Python) are a plus.
- A degree in Economics, Business, Finance, Engineering, or another analytical discipline.
What we offer
A competitive compensation package, of course.
Time and resources to grow and develop, including a personal development budget and paid leave for learning days, as well as paid access to e-learning resources such as O’Reilly and LinkedIn Learning.
Time to support life outside of work, with enhanced parental leave plus paid leave to care for loved ones and volunteer in local communities.
Work flexibility, where TomTom’ers, in agreement with their manager and team, use both the office and home to focus, collaborate, learn and socialize. It’s all about getting the best out of both worlds – we ask TomTom’ers to come to the office two days a week, and the remaining three are free to be worked in either location.
Improve your home office with a setup budget and get extra support with a monthly allowance.
Enjoy options to work from your home country and abroad for a set number of days each year, to visit family and friends, or to simply explore the world we’re mapping.
Take the holidays you want with a competitive holiday plan, plus an extra day off to celebrate your birthday.
Join annual events like our Hackathon and DevDays to bring your ideas to life with talented teammates from around the world.
Become a part of our inclusive global culture and have the chance to collaborate with a diverse community – we have over 80 nationalities at TomTom!
Find out more about our global benefits and enjoy additional local benefits tailored to your location.
At TomTom...
You’ll help people find their way in the world. In 2004, TomTom revolutionized how the world moves with the introduction of the first portable navigation device. Now, we intend to do it again by engineering the first-ever real-time map, the smartest and most useful map on the planet.
Work with a team of 3,600+ unique, curious and passionate problem-solvers. Together, we’ll open up a world of possibilities for car manufacturers, enterprises and developers to help people understand and get closer to the world around them.
After you apply
Our recruitment team will work hard to give you a meaningful experience throughout your journey with us, no matter the outcome. Your application will be screened closely and you can rest assured that all follow-up actions will be thorough, from assessments and interviews all the way through onboarding. To find out more about our application process, check out our hiring FAQs.
TomTom is an equal opportunity employer
TomTom is where you can find your place in the world. Every day we welcome, nurture and celebrate differences. Why? Because your uniqueness is what makes you, you. No matter your culture or background, you’ll find your impact at TomTom. Research also shows that sometimes women and underrepresented communities can be hesitant to apply for positions unless they believe they meet 100% of the criteria. If you can relate to this, please know that we’d love to hear from you.
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