Senior Marketing Manager
TomTom
Marketing & Communications
Shanghai, China
Posted on Oct 25, 2024
The impact you will make
- Manage a regional marketing budget and calendar to drive the planning and execution of regional or account-centric events, webinars, and other field-specific efforts, including management of sub-contractors for press/event/etc.
- Collaborate with our global marketing to drive a cohesive brand awareness in the market while generating new ideas and strategies to drive growth.
- Work directly with sales and product marketing to turn market intelligence into key target audience segmentation.
- Manage cross-functional key stakeholders to support regional efforts, including product marketing content needs, campaign and creative strategy, channel expertise, and website optimization to help with localization efforts.
- Build co-marketing with OEMs for their launch in EU, ie prepare all the material that they include in their own marketing launch material (tutorials, videos, descriptions for booklets etc).
- Develop and implement comprehensive lead generation strategy tailored to the Chinese market, utilize data analytics tools to track and analyze lead generation performance metrics, including volume, quality, and conversion rates based on a robust pipeline of leads.
What you will need
- 7+ years of field/regional/revenue marketing experience in B2B automotive industry, technology and/or IT services.
- Bachelor’s degree in marketing, business, economics, technology, or a related field. Master’s degree or MBA preferred.
- Excellent organizational and planning skills; you are able to clearly communicate a plan and implement it through influence and indirect management where necessary.
- Mastery of both Chinese and English; bonus if you have Japanese/Korean language proficiencies.
- Ability to travel to support in-region events when required.
- Proactiveness: you are a self-starter and are not afraid to take initiative. This is a key hire for our team and has a lot of potential for impact.
What we offer
A competitive compensation package, of course.
Time and resources to grow and develop, including a personal development budget and paid leave for learning days, as well as paid access to e-learning resources such as O’Reilly and LinkedIn Learning.
Time to support life outside of work, with enhanced parental leave plus paid leave to care for loved ones and volunteer in local communities.
Work flexibility, where TomTom’ers, in agreement with their manager and team, use both the office and home to focus, collaborate, learn and socialize. It’s all about getting the best out of both worlds – we ask TomTom’ers to come to the office two days a week, and the remaining three are free to be worked in either location.
Improve your home office with a setup budget and get extra support with a monthly allowance.
Enjoy options to work from your home country and abroad for a set number of days each year, to visit family and friends, or to simply explore the world we’re mapping.
Take the holidays you want with a competitive holiday plan, plus an extra day off to celebrate your birthday.
Join annual events like our Hackathon and DevDays to bring your ideas to life with talented teammates from around the world.
Become a part of our inclusive global culture and have the chance to collaborate with a diverse community – we have over 80 nationalities at TomTom!
Find out more about our global benefits and enjoy additional local benefits tailored to your location.
At TomTom...
You’ll help people find their way in the world. In 2004, TomTom revolutionized how the world moves with the introduction of the first portable navigation device. Now, we intend to do it again by engineering the first-ever real-time map, the smartest and most useful map on the planet.
Work with a team of 3,700 unique, curious and passionate problem-solvers. Together, we’ll open up a world of possibilities for car manufacturers, enterprises and developers to help people understand and get closer to the world around them.
After you apply
Our recruitment team will work hard to give you a meaningful experience throughout your journey with us, no matter the outcome. Your application will be screened closely and you can rest assured that all follow-up actions will be thorough, from assessments and interviews all the way through onboarding. To find out more about our application process, check out our hiring FAQs.
TomTom is an equal opportunity employer
TomTom is where you can find your place in the world. Every day we welcome, nurture and celebrate differences. Why? Because your uniqueness is what makes you, you. No matter your culture or background, you’ll find your impact at TomTom. Research also shows that sometimes women and underrepresented communities can be hesitant to apply for positions unless they believe they meet 100% of the criteria. If you can relate to this, please know that we’d love to hear from you.
Share this job
Apply to this Job
