The Floow was founded and incorporated in 2012 by their CEO Aldo Monteforte, their CIO Dr Sam Chapman, and Paul Ridgway. The idea and vision for The Floow was first conceived by Aldo who wanted to make vehicles safer, smarter and cheaper for all. He saw the opportunity to change the telematics industry by making use of data and social sciences in ways that could change driver behaviour and lower the risks on their roads. The company name - The Floow - was inspired by a concept in social science. If you experience 'flow' you are in a state of deep concentration and can make amazing things happen. The early days of setting up the company saw the founding team in a state of almost constant flow. And even today, with more than 100 people and having achieved rapid growth and success, it's their shared focus on making mobility smarter and safer for all that keeps the team in a state of flow.Something looks off?