Sweep is hiring a CRM and Email Marketing Executive, to help position Sweep as an outstanding resource for the climate community and a real driver of change for our planet.

Sweep maps climate and ESG data across an entire business to reduce carbon emissions, improve social and environmental performance, and create audit-ready reports to run the best sustainability programs. Sweep empowers companies to build resilience to global challenges with technology.

Ok, sounds promising. What will I be doing?

As a CRM and Email Marketing Executive, working under the guidance of the Digital Marketing Lead, you will craft and implement email campaigns which resonate with different segments of our target audience, formed of both businesses and financial organizations.
You will contribute to the overall demand generation efforts by conceiving and executing marketing campaigns tailored to our audience segments. You will own email marketing channel performance and related KPIs

To be more specific, this includes:

• Planning and executing a top notch email marketing strategy built around a robust database segmentation (by buyer journey, persona, language, …) that contributes to the overall business KPIs.
• Ensuring the adherence to email marketing best practices to pursue ambitious performance metrics (deliverability, open rate, CTR, unsubscribe rates).
• Conceiving and running A/B tests
• Building and optimizing email templates and coordinating with our designers on the various graphic needs..
• Tracking and reporting on email marketing metrics and their impact on business KPIs.
• Working with the Content Team to compose The Cleanup, our monthly newsletter, liaising with teams across the business to gather the latest updates.
• Ongoing management and continued segmentation of email database to identify opportunities for better targeting and reactivation of lapsed prospects.
• Working closely with the Events Team on an email strategy to boost the attendance to our events, and the effectiveness of the follow-up.
• Maintaining the global email marketing calendar.

That sounds just right for me. What do I need to bring?

Glad you asked. This is who we’re looking for:

Qualifications 🏆

• 3 + years experience in an email marketing role
• 2 + years experience using HubSpot
• Familiarity with B2B SaaS industry trends and best practices.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Experience with effective reporting of campaign results to stakeholders.

Qualities 🧠

• An expert communicator that has a knack for breaking down complex topics
• A hands-on problem solver, self-motivated with a glass half-full attitude
• Exceptional creative thinking
• An analytical mindset with a knack for data crunching
• An entrepreneurial mind, ready to launch and fail and iterate
• An empathetic team player that is great at building lasting relationships
• Attuned to remote collaboration, using digital tools and meticulously documenting work
• Knowledge of French is a plus

Copy that. And what’s in it for me?

You will be joining an exciting young business that has the humble ambition to change the world. With a proven track record in starting companies, we’re planning to hit the ground running and have an impact fast. Joining this journey right at the beginning allows you to really help shape our path.

Our hybrid work model, with hiring focussed around our head offices in Paris, London and Montpellier, allows us to balance our personal and professional lives while staying connected and engaged with colleagues and clients.

We’re big believers in creating successful businesses that are good for everyone, including society and the planet. That’s why we have a B Corporation status.

We think this will be the ride of our lives. And maybe yours, too.

Department

Marketing

Role

Digital Marketing

Locations

Paris, London

Yearly salary

€40,000 - €45,000

Employment type

Full-time

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