Product Marketing Manager
Sofar Ocean Technologies
The Company
Sofar is on a mission to connect the world’s oceans. We design, build, and deploy the largest privately owned network of marine weather sensors to power the world’s best marine weather forecasts. Our data helps our customers to increase efficiency and reduce emissions, delivering tools to governments and other stakeholders to understand impacts of climate change on extreme weather and ocean health. We live on Planet Ocean, and our goal is to create the ocean intelligence needed to ensure a sustainable future.
The Role
As our Product Marketing Manager, you will play a pivotal role within the marketing team, shaping how we take our products to market. You will craft compelling narratives, enable sales teams, and work closely with product and other marketing team members to ensure our solutions resonate deeply with our target audience. You will own the end-to-end product marketing strategy and help define how our products are positioned, messaged, and sold.
Impact You'll Own
- Customer & Market Insights: Conduct customer and market research to understand pain points, personas, and buying behaviors, leveraging insights to inform marketing and product strategies.
- Positioning & Messaging: Craft and refine messaging frameworks and value propositions that clearly articulate the benefits of our products to target audiences.
- Product Launches: Develop and execute strategies for new product launches, ensuring smooth execution and consistent messaging across teams and channels
- Competitive Analysis: Monitor competitive landscapes and market trends, delivering actionable insights to the product and executive teams.
- Sales Enablement: Develop sales tools and resources, including pitch decks, product sheets, battle cards, and case studies, to empower sales teams to close deals effectively.
- Channel Partner Enablement: Create and deliver resources and training to empower channel partners and resellers to drive product adoption and sales growth.
- Content Strategy & Creation: Collaborate with content and demand generation teams to create high-impact assets, including blogs, customer case studies, webinars, videos, and whitepapers, to drive awareness and engagement
- Collaborate with Product Teams: Partner with product to influence roadmap priorities based on market feedback and to ensure alignment in messaging.
- Performance Measurement: Define and track key metrics to measure the success of marketing initiatives and campaigns, providing actionable insights for optimization.
About You
- 5+ years of experience in product marketing, preferably at a fast-paced startup or growth-stage company.
- Proven track record of successfully launching and scaling technology products or B2B SaaS.
- Exceptional storytelling and communication skills, with the ability to craft compelling narratives for technical and non-technical audiences.
- Comfortable with public speaking and community engagement
- Strong understanding of buyer personas, customer journeys, and sales funnels.
- Experience working closely with sales teams and channel partners to develop and deliver impactful enablement materials.
- Analytical mindset with experience leveraging data and metrics to drive decisions and measure success.
- Ability to manage multiple projects simultaneously, with strong organizational and prioritization skills.
- Thrive in a fast-paced, dynamic environment and enjoy working collaboratively across teams.
- Proficiency in tools like HubSpot, Google Analytics and Notion.
- Bonus points: experience in ocean tech or climate tech.
Estimated Salary Range
- $100,000 - $155,000
- The range listed is what we reasonably expect to pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and may be modified in the future. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, experience, and equity package.
Sofar's Commitment to Climate Justice
We at Sofar Ocean acknowledge that careers in the marine sciences “... have traditionally been, and remain, non-diverse work environments”, thereby limiting the entry and prosperity of underrepresented groups in the space. (Johri et al., 2021) Many of these same groups are disproportionately affected by climate change, and are often excluded from decision making that directly address their interests and needs.
We are committed to addressing these climate injustices and highly encourage people who identify as women, LGBTQ+, Black, Indigenous, and people of color (BIPOC) to apply
Employee Conduct
It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
