Head of Small and Mid-Sized Customers (SMC) Team, China
Snapchat
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
About Snap Inc.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together. Our products include Snapchat, Bitmoji, and Spectacles.
The Team
Our Sales team helps brands and businesses build meaningful connections with Snapchatters around the world. We’re a collaborative, high-performing group, and we’re looking for a leader to help grow and scale our Small and Mid-Sized Customer (SMC) business in China.
What You’ll Do
As the Head of SMC for China, you will lead the strategy and execution of Snap’s engagement with small and mid-sized advertisers in the region. You will be responsible for managing a growing team focused on driving revenue and performance across a broad base of advertisers, while working closely with cross-functional teams to deliver scalable, innovative solutions that align with Snap’s broader goals.
Responsibilities:
Build, lead, and inspire the SMC team in China, driving both revenue performance and professional growth
Develop and execute scalable, data-driven business strategies to grow revenue from small and mid-sized advertisers, this includes both Mid-sized customers and small scale customers that would require a scaled consistent approach to grow Same store sales
Oversee SMC sales operations, client success, and campaign performance with a focus on customer retention and satisfaction
Collaborate cross-functionally with Product, Marketing, Measurement, Creative, and Operations teams to localize and execute go-to-market strategies. In particular identify and scale best practices through scaled engagement programs
Drive operational excellence through robust process design, accurate forecasting, streamlined reporting, and internal tooling optimization
Lead regular business reviews (weekly, monthly, quarterly) with a strong focus on performance analysis, pipeline visibility, and forward-looking forecasting
Translate market trends and customer insights into strategic plans that improve product adoption and business results
Define and continuously refine quota setting, account segmentation, and team structure to match evolving business needs
Monitor performance against targets, build predictive models for forecasting, and proactively address risk areas with data-backed interventions
Foster a culture of accountability, transparency, and knowledge-sharing across the SMC team and broader commercial organization
Knowledge, Skills & Abilities
Proven leadership experience with success managing sales or account management teams at scale
Strong understanding of digital advertising and performance marketing, particularly for SMB/SMC clients
Analytical and strategic thinker with excellent communication and problem-solving skills
Ability to work cross-functionally in a fast-paced, matrixed organization
Comfortable with ambiguity and capable of making data-informed decisions
Committed to building a high-performing, customer-first cultur
Minimum Qualifications
Bachelor’s degree or equivalent experience
10+ years in sales, account management, or marketing, including 3+ years in a leadership role
Experience managing or operating within SMB/SMC-focused advertising programs
Experience in the digital media industry or at a tech platform
Bilingual in Mandarin and English
Familiarity with China’s digital advertising ecosystem and market dynamics
Preferred Qualifications
Strong relationships with marketing decision-makers across small and mid-sized businesses in China
Solid understanding of performance marketing strategies and SMB advertiser needs
Strong analytical mindset with familiarity in media attribution models, measurement frameworks, and platform performance tools
Passionate about Snapchat’s mission and products, with the drive to build impact in a fast-paced, ever-evolving market
Comfortable with ambiguity and complexity, and thrives in a high-growth, cross-functional environment
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
