Senior Account Manager (NewBiz)
Snapchat
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
We are looking for a Senior Account Manager to join Team Snapchat in China, based in Shenzhen or Beijing.In this role, you will collaborate with cross-functional teams and external partners to drive advertising revenue growth. You’ll have the opportunity to work directly with business owners, from strategizing on how to tailor Snap’s products to their needs, to launching campaigns, and resolving issues quickly and efficiently.
What You’ll Do
Manage the whole business cycle for the new business acquisition from early stages to closing the customers, and managing the relationship after closure to ensure the customer satisfaction, performance, and upsell opportunities
Prospect and build a robust pipeline of new business by proactively identifying and initiating relationships with new clients, working closely with our torso, business intelligence, resellers, and Marketing teams
Serve as a product advocate for Snap’s new and existing products, as well as advising on best practices and bespoke campaign optimizations, and product beta participation
Dive deep into campaign performance data; guiding KPI driven measurement strategies, identifying performance trends, seasonality trends, and campaign optimizations to achieve results, and providing recommendations for upsell opportunities
Partner with reseller or marketing team to develop programs and initiatives to streamline sales partner operations, accelerate sales partner activities, increase advertiser awareness on Snap’s advertising platform
Identify, escalate and resolve advertisers’ issues, working with cross-functional teams as required
Manage internal processes for Creative Service Agreements, campaign exceptions, Ad Design Requests, Coupon Generations and clearly communicate policies to Sales Partners
Minimum Qualifications
BA/BS degree or equivalent
7+ years experience in the digital media industry, with a focus on performance and brand marketing, ad-tech, programmatic in real-time bidding marketplaces, or a related field
Experience in building a pipeline from scratch through strategic and tactical focus and execution
Excellent communication, interpersonal skills with attention to detail
Strong Google Sheets/Slides skills, experience with analyzing datasets, and delivering actionable insights
Proven ability to prioritize and manage multiple projects while maintaining strict attention to detail and strong ownership
Fluency in English and Mandarin
Preferred Qualifications
Knowledge of digital marketing landscape of China export online market would be a plus
Experience in export industry
Understanding of advertising performance metrics and ecosystem
Understanding of media management within a biddable auction advertising environment and demonstrated skill in educating others (e.g., advertisers, agencies)
Ability to summarize insights and best practices, and share them with partners and customers.
Experience in managing and enabling advertising sales partners
Ability to perform well in highly dynamic, rapidly changing environments
Background working with both internal and external partners
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
