Senior Associate, SMC Marketing
Snapchat
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
We are looking for a Senior Associate, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will build compelling marketing content to drive advertiser acquisition and retention for various marketing channels, including paid media, on-platform notifications, and Snap’s web properties. The role will build global creative strategy and closely align with cross-functional teams (Business Development, Mid-Market Sales, and, Data Science), while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns.
The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating digital marketing campaigns.
What you’ll do:
Build and execute creative strategy for business development and mid-market sales programs based on business KPIs, industry trends and customer insights. This may include sales enablement material, demand generation emails, pitch decks and web pages.
Own and develop customer centric content strategy that directly supports SMC’s business development and revenue goals in region
Utilize knowledge of digital ad products to create relevant and effective content geared towards small and medium-sized businesses
Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
Lead lifecycle, SEO and Data Science teams to test and learn content and messaging on web surfaces and to optimize marketing content for specific audience segments and customer journeys
Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
Identify ways to continuously uplevel modules, templates and design aesthetic across web, emails and paid ads
Support business development events in region
Knowledge, Skills & Abilities:
Deep understanding of cultural norms and business nuances of the region, particularly of Saudi Arabia and UAE
Proven track record in developing thoughtful marketing content for regional audience with a strong emphasis on results
Understanding of what type of education resonates on channels such as emails, presentation decks, web surfaces and paid ads
Experience leading internal creative design and web development teams
High comfort with data driven decision making and ability to translate data into actionable content recommendations
Ability to consistently uplevel content, while keeping in mind business goals
Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity
Experience or familiarity in working with the media or digital advertising industry
Experience with tools Google Analytics and Figma is a plus
Minimum Qualifications:
Fluence in Arabic and English (written and spoken)
BS/BA degree or equivalent years of experience
5+ years experience in content creation
Preferred Qualifications:
Direct experience with hands on content creation in digital marketing
Passion for change, Snapchat, and creativity!
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
