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Manager, SMC Marketing



Marketing & Communications
Multiple locations
Posted on Wednesday, July 10, 2024

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are looking for a Manager, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will produce multi-channel events programs with the goal of driving advertiser acquisition and revenue growth and retention. The role will build global events and closely align with cross-functional teams (Revenue, Business Development), while collaborating with external and internal teams to bring events to life.

The ideal candidate is a data-driven events marketer who brings directly relevant experience in strategizing on and building events programming.

What you’ll do:

  • Work cross-functionally to develop end-to-end events strategy for various audiences, with the goal of driving revenue growth and other business KPIs

  • Manage vendors and internal stakeholders to produce events ranging from in-person tent poles to virtual events and gatherings

  • Collaborate with communications team to develop positioning and messaging for SMC’s programming

  • Collaborate with lifecycle marketing and data science in order to ensure alignment of post-event and measurement strategy

  • Support content creation for marketing materials to support events including presentation decks, print material swag, event branding materials

  • Own project management and contract negotiations related to event production

  • Travel often to oversee events, sometimes internationally

  • Stay ahead of industry trends in order innovate on events marketing

Knowledge, Skills & Abilities:

  • Proven track record in developing multichannel event programming to drive well defined business goals

  • Keen understanding of business goals and how to create events that drive these goals for specific audience segments

  • Experience developing and managing event budgets while creating impactful event experiences

  • Experience working within defined marketing budgets and resources

  • Strong project management skills, particularly in a rapidly changing environment

  • Ability to work across multiple functions and stakeholders to execute complex events strategy

  • Experience leading internal content, creative design and web development teams

  • Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity

  • Experience or familiarity in working with the media or digital advertising industry

  • This role will require domestic and international travel

Minimum Qualifications:

  • BS/BA degree or equivalent years of experience

  • 10+ years experience in events marketing

Preferred Qualifications:

  • Direct experience with events marketing

  • Passion for change, Snapchat, and creativity!

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!


In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $168,000-$252,000 annually.

Zone B:

The base salary range for this position is $160,000-$239,000 annually.

Zone C:

The base salary range for this position is $143,000-$214,000 annually.

This position is eligible for equity in the form of RSUs.