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Design Lead, SMC Marketing



Marketing & Communications, Design
Multiple locations
Posted on Friday, June 28, 2024

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snapchat is a camera and messaging app that connects people to their friends and the world. Every day around the globe, millions of people use Snapchat to communicate with friends, build relationships, play, and learn. No matter where you are or how you express yourself, it’s always the fastest way to share a moment!

We are looking for a Design Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will lead a team of talented designers to develop and execute design strategy for performance marketing campaigns and sales enablement materials with the goal of driving advertiser and revenue growth. This includes content such as paid ads, sales enablement decks and one-pagers, emails and Snap’s web properties. The role will build global creative strategy, while collaborating with an internal team of marketing managers, web developers and copywriters to create impactful, measurable campaigns.

The ideal candidate is a detail-oriented designer who brings relevant experience in strategizing on and creating performance marketing and sales enablement materials.

What you’ll do:

  • Lead a team of multidisciplinary designers and work hands-on to develop marketing campaigns across the small and medium customer audience

  • Collaborate across functions with strategic program owners, marketers, and copywriters to understand creative needs and develop performance marketing deliverables with the goal of contributing to advertiser and revenue growth

  • Leverage campaign insights in order to help the team continue to optimize campaign collateral to improve engagement rates and conversions with fast turnaround times

  • Unify and up-level creative direction and vision for small and medium customer campaigns, while adhering to brand guidelines

  • Actively take part in assessing business needs to onboard and train new resources

  • Stay ahead of industry trends to continue to elevate design strategy for performance marketing and sales enablement materials

Knowledge, Skills & Abilities:

  • Demonstrated experience leading and guiding multidisciplinary designers

  • Hands on experience in creating thoughtful marketing content across web, emails, ads, decks and one-pagers for global audiences with a strong emphasis on business results

  • Understanding of performance marketing and sales enablement content best practices

  • Ability to articulate strategic design decisions

  • Demonstrated ability to translate ambiguous business concepts into easy to understand creative collateral

  • Ability to consistently uplevel design aesthetic, while keeping in mind business goals

  • Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity and fast paced environments

  • Demonstrated ability to communicate with senior leadership

  • Experience working in a data driven environment

  • Experience or familiarity in working with the media or digital advertising industry

  • Experience with tools such as Adobe Creative Suite, particularly with After Effects and Figma

Minimum Qualifications:

  • BS/BA degree or equivalent years of experience

  • 8+ years experience in digital content creation

  • Excellent Verbal and written communication skills

  • Experience working in a data driven environment

  • Knowledge of tools such as Adobe Creative Suite, particularly with After Effects and Figma

Preferred Qualifications:

  • Direct experience with guiding and leading multidisciplinary designers

  • Senior Stakeholder management experience

  • Passion for change, Snapchat, and creativity!

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!


In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $126,000-$189,000 annually.

Zone B:

The base salary range for this position is $120,000-$179,000 annually.

Zone C:

The base salary range for this position is $107,000-$161,000 annually.

This position is eligible for equity in the form of RSUs.