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Senior Account Manager, New Business

Snapchat

Snapchat

Sales & Business Development
Multiple locations
Posted on Wednesday, June 5, 2024

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snapchat is a camera and messaging app that connects people to their friends and the world. Every day around the globe, millions of people use Snapchat to communicate with friends, build relationships, play, and learn. No matter where you are or how you express yourself, it’s always the fastest way to share a moment!

We are looking for a Senior Account Manager to join Team Snapchat in China, based in Shenzhen! You’ll collaborate with cross-functional teams within Snap, as well as external partners, to grow advertising revenue. The role includes supporting Snap’s sales partners globally across a range of activities from thinking strategically about how to tailor Snap’s products to a client’s unique needs to setting a campaign live to troubleshooting and quickly resolving issues as they arise.

What You’ll Do

  • Manage the whole business cycle for the new business acquisition from early stages to closing the customers, and managing the relationship after closure to ensure the customer satisfaction, performance, and upsell opportunities

  • Prospect and build a robust pipeline of new business by proactively identifying and initiating relationships with new clients, working closely with our Sales Development, Onboarding, resellers, and Marketing teams

  • Serve as a product advocate for Snap’s new and existing products, as well as advising on best practices and bespoke campaign optimizations, and product beta participation

  • Dive deep into campaign performance data; guiding KPI driven measurement strategies, identifying performance trends, seasonality trends, and campaign optimizations to achieve results, and providing recommendations for upsell opportunities

  • Provide day to day operational support for partners, including managing ad rejection escalations, build audience engagement segments, trafficking ads using Snap’s internal tools and generating post-campaign reports

  • Contribute to monthly partner newsletter, combining updates from across the organization into a single communication

  • Partner with Global Partnerships Lead to develop programs and initiatives to streamline sales partner operations, accelerate sales partner activities, increase advertiser awareness, and uplevel sales partner expertise on Snap’s advertising platform

  • Identify, escalate and resolve client or partner issues, working with cross-functional teams as required

  • Manage internal processes for Creative Service Agreements, campaign exceptions, Ad Design Requests, Coupon Generations and clearly communicate policies to Sales Partners

  • Maintain accurate CRM data in Salesforce.com

Minimum Qualifications

  • BA/BS degree or equivalent

  • 5+ years experience in the digital media industry, with a focus on performance and brand marketing, ad-tech, programmatic in real-time bidding marketplaces, or a related field

  • Experience in building a pipeline from scratch through strategic and tactical focus and execution

  • Excellent communication, interpersonal skills with attention to detail

  • Strong Google Sheets/Slides skills, experience with analyzing datasets, and delivering actionable insights

  • Proven ability to prioritize and manage multiple projects while maintaining strict attention to detail and strong ownership

  • Fluency in English

Preferred Qualifications

  • Knowledge of digital marketing landscape of China export online market would be a plus

  • Experience in export gaming & App industry

  • Understanding of advertising performance metrics and ecosystem

  • Understanding of media management within a biddable auction advertising environment and demonstrated skill in educating others (e.g., advertisers, agencies)

  • Ability to summarize insights and best practices, and share them with partners and customers.

  • Experience in managing and enabling advertising sales partners

  • Ability to perform well in highly dynamic, rapidly changing environments

  • Background working with both internal and external partners

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office at least 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.


Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!