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Senior Manager, International Community Growth



Sales & Business Development
Los Angeles, CA, USA
Posted on Wednesday, June 5, 2024

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, and product managers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways.

We’re looking for a Senior Manager, International Community Growth to join the Product team at Snap Inc!

What you’ll do:

  • Help define and manage our strategic growth initiatives into new markets and audiences in coordination with our HQ organization and in-market leads

  • Strategize, coordinate and drive our community and ad inventory growth into emerging markets and audiences

  • Manage our product and marketing strategies for emerging markets including go-to-market planning, product ideation, market research, customer segmentation, and performance marketing strategization

  • Develop plans to increase the supply of ad inventory from emerging markets and create long-term investment plans by market.

  • Work with our localization and engineering teams to ensure our products and content are properly translated and appropriately localized for our target demographics in emerging markets

  • Partner with our content team to ensure proper content localization and moderation and to develop culturally relevant content strategies in emerging markets

  • Engage with key content, marketing, and distribution partners (like telcos and OEMs) to develop community and revenue growth partnerships in emerging markets

  • Develop 3-5 year plans and P&Ls to build investments plans for new markets and ad-supported businesses to report against progress milestones

  • Monitor local supply of ad inventory and develop programs to increase ad inventory to support growing revenue functions in emerging markets

  • Develop and manage feedback processes between in-market teams and HQ functions such as product, localization, sales, and content

  • Partner with our data science and insights teams to generate actionable strategic insights

Knowledge, Skills, and Abilities:

  • Experience developing and executing on strategies and playbooks for launching products into new markets and market segments

  • Ability to drive process improvements, always contributing actively to conversations and workshops as well as proactively suggesting new more efficient ways of working

  • Extremely strong project management capabilities

  • Ability to influence & partner with key internal stakeholder teams to ensure shared vision and drive initiatives forward

  • Excellent presentation skills and comfort presenting to and communicating with senior leadership

  • Excellent analytical skills and comfort dealing with large data sets

  • Experience working with geographically dispersed teams across time-zones

Minimum Qualifications:

  • Bachelor’s Degree in an analytical field or equivalent years of experience

  • 8+ years working in Operations, Strategy Consulting, Corporate Strategy, Business Development, Project Management or similar function

  • 8+ years of experience leading high-visibility cross-functional work streams with proven experience launching product or programs into new markets and market segments

Preferred Qualifications:

  • Proficiency with SQL and deep experience with data analysis and insight generation

  • Experience working with data visualization tools and in interpreting trends from vast amount of data

  • Ability to structure problems and develop / test hypotheses in a logical and streamlined fashion

  • In-market experience launching new products or programs and managing supply-side ad inventory

  • A passion for Snapchat and creativity!


In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $244,000-$366,000 annually.

Zone B:

The base salary range for this position is $232,000-$348,000 annually.

Zone C:

The base salary range for this position is $208,000-$311,000 annually.

This position is eligible for equity in the form of RSUs.