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Who We Are

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How You’ll Make An Impact

The Senior Director of Ad Product Marketing leads go-to-market efforts for our Advertising Product & Technology organization. This role is critical in ensuring launch readiness, crafting compelling product narratives, and driving commercial success across our advertising portfolio. As a senior leader, you will own the development of product positioning and messaging, define performance metrics for new ad products, and guide sales teams on how to communicate product value to customers. You’ll also collaborate closely with Product, Sales, Marketing, and Revenue Strategy teams to build momentum with brand-direct clients and agencies.

What You’ll Do

• Define and execute Proof of Concepts in collaboration with Product and GTM to deliver high performing ad use cases to the market and execute go-to-market strategies for new advertising products and features.
• Define and operationalize launch readiness processes, ensuring cross-functional alignment.
• Partner with Product Management to shape roadmaps based on market and customer needs.
• Create product messaging, pitch decks, one-pagers, pricing intel and training content to support revenue teams.
• Serve as a subject matter expert for customer-facing teams, delivering compelling narratives that articulate value.
• Build feedback loops between Sales and Product to refine offerings and surface market insights.
• Define success metrics for product performance post-launch and establish dashboards for tracking. Partner with analytics teams to monitor adoption, usage, and ROI of advertising solutions.
• Report out on business impact, learnings, and optimization opportunities. Collaborate with sales and partnerships teams to grow brand-direct deals.
• Support strategic deal development with insights, case studies, and vertical-specific narratives.
• Help shape monetization strategies aligned to customer goals and advertiser value.
  
  

What You’ll Need

• 12+ years in product marketing, advertising technology, or go-to-market leadership roles
• Deep understanding of the digital advertising ecosystem, including programmatic, data-driven targeting, and measurement
• Proven success in launching B2B/B2C ad products and leading cross-functional GTM initiatives
• Exceptional communication and storytelling skills; able to translate technical features into customer-centric value
• Experience working with commercial and product teams in a matrixed environment
• Strong analytical skills and comfort with performance metrics and attribution models
• Bachelor's degree required; MBA or advanced degree a plus
• Experience in media, ad tech, or digital platforms (e.g., streaming, CTV, mobile, or retail media).
  
  

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $173,000 to $230,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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