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Director, Video Programming

Sirius XM

Sirius XM

United States
Posted on Monday, July 1, 2024
Who We Are

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How You’ll Make An Impact

As manager of the unified Team Coco/SiriusXM Video Distribution team, the Director of Video Programming oversees day-to-day video programming and publishing operations at Team Coco, as well as executing all publishing and growth strategy for all SiriusXM-controlled YouTube (and other 3rd party) channels.

What You’ll Do

  • Executing on and optimizing SiriusXM’s 3rd party video distribution strategy
  • Growing audiences/subscribers of existing YouTube channels
  • Planning and executing new channel launches for SiriusXM podcasts/shows
  • Utilizing YouTube analytics to iterate and optimize content strategies and communicating those strategies effectively with individual talent and production teams
  • Working with Ad Sales/Partnerships to ensure complete and timely fulfillment of all video ad sales agreements
  • Overseeing the day-to-day video publishing operations for Team Coco

What You’ll Need

  • 10+ years professional editorial/programming experience
  • Bachelor’s Degree or equal relevant work experience
  • 7+ years experience managing people or teams
  • Expertise in every aspect of YouTube channel management
  • Proven track record of audience engagement/growth on YouTube
  • Fluent understanding of Facebook, TikTok, Instagram and other social platforms
  • Experience with 3rd party analytics and optimization tools
  • Working understanding of podcasts/podcasting
  • Working familiarity with popular comedy and sports brands
  • Analytics expertise and experience with data-driven strategies
  • Basic understanding of video monetization best practices and video ad sales
  • Excellent, proven editorial judgement
  • Excellent copy writing skills
  • Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the salary range for this position to be $136,800 - $150,000, and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

R-2024-06-82