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Senior Manager, Winback Marketing

Sirius XM

Sirius XM

Marketing & Communications
Atlanta, GA, USA
Posted on Tuesday, June 4, 2024
Who We Are

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How You’ll Make An Impact

You’ll help create personalized journeys to re-engage former subscribers and trialers to drive customer acquisition.

What You’ll Do

The Senior Manager, Winback Marketing will be responsible for supporting all lines of the Winback business, helping to convert former subscribers and trialers into paying subscribers.

  • Primary responsibilities will focus on developing personalized journeys across the lifecycle to increase activations
  • Develop new Winback creative using a variety of internal data to personalize
  • Manage projects from ideation to production, aligning with stakeholders along the way
  • Serve as liaison between cross-functional teams (i.e. Creative Services, Brand, Legal, Digital Experience, campaign operations, Programming & Analytics) to support campaign development and execution.
  • Offer ongoing campaign performance feedback and broader business insights, thereby motivating the best work possible from internal cross functional teams
  • Review and monitor daily, weekly & monthly performance reports to identify improvement opportunities as well as any potential issues (across all campaigns, projects, and programs)

What You’ll Need

  • 8+ years of marketing experience, preferably on a subscription service
  • Previous marketing experience with Salesforce required.
  • You have a creative streak: You value personalized content that delivers the right content and the right offer to the right customer at the right time.
  • Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.
  • Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience
  • Results-Oriented: You are someone that drives outcomes with a demonstrated track record for improving results in business performance. You take a focused approach towards action and rapid testing. You know how to extract learnings from both wins and losses.
  • Exhibit strong verbal and written communication skills , public speaking, presentation skills and excellent interpersonal skills.
  • Data driven marketer who prioritizes testing and iterating to optimize campaigns
  • Strong analytical skills to report on campaign performance
  • Ability to operate independently and effectively in a matrixed environment, aggressively managing projects to achieve goals.
  • Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).
  • Must have legal right to work in the U.S.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

R-2024-05-8