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Senior Analyst, Campaign Development

Sirius XM

Sirius XM

Irving, TX, USA
Posted on Sunday, November 12, 2023
Who We Are

SiriusXM and its brands (Pandora, Stitcher, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM Connected Vehicle

SiriusXM Connected Vehicle (SiriusXM CV) is a leading provider of connected services to vehicle manufacturers, delivering one of the most broadly adopted connected vehicle platforms in North America for the last 25 years. Named the 2020 Company of the Year in the Telematics Industry by Frost & Sullivan, we provide safety, security and convenience services to millions of vehicle owners across major automotive brands. Our teams are continuously working to develop leading-edge technology that can not only add convenience to the daily lives of so many drivers across the country but our advancements in safety and security could also help save their lives.

How You’ll Make An Impact

This position is responsible for owning the campaign quality and issue resolution for key marketing initiatives across the business that require systems support. This person would be the primary liaison between marketing, engineering, IT, and product teams for successful continuous improvement of marketing campaign development. The right person for this role will be able to oversee many complicated projects at once, provide effective solutions, lead with strong communication skills, and have acute attention to detail.

The role has a specific focus in initiatives that drive conversion and retention metrics owned by marketing. Functional areas include: billing/subscription system enhancements, marketing database development, call center/IVR/agent portal functionality, in-app push messaging, and customer onboarding web and app development. Understanding what is possible and working with the broader marketing organization to develop and prioritize impactful strategies is critical to success. As part of this dynamic and collaborative team, you will be instrumental in identifying areas of improvement and helping define and implement the solution(s).

What You’ll Do

  • Manage issue tracking and coordinate remediation of issues with development team.
  • Defect Analysis and Resolution
  • Oversee the end-to-end defect management process, ensuring the proper hand-offs and coordination between project teams.
  • Establish defect resolution metrics that quantify progress while highlighting potential areas for improvement.
  • Manage the prioritization of defects and queue workload for defect teams including identification of resource constraints.
  • Facilitate recurring conference calls to triage issues with the customer.
  • Develop and execute test plans, test cases, and test scripts for campaign and analytics databases and processes
  • Identify and document defects, and work with cross-functional teams to resolve issues
  • Collaborate with business analysts, data analysts, and developers to ensure that requirements are properly translated into test plans and test cases
  • Analyze data to identify trends, patterns, and insights that can improve the quality marketing campaign data, segmentation, and reporting
  • Identify opportunities for process improvement and make recommendations to improve the efficiency and effectiveness marketing campaigns
  • Work with cross-functional teams to ensure that data is accurate, complete, and timely
  • Ensure that data is properly transformed and loaded into database and downstream tools
  • Create test approach for data testing, including developing test scenarios, test cases, and test data
  • Use data testing tools to validate data quality and integrity

What You’ll Need

  • Bachelor's degree in marketing or business-related field or equivalent, relevant experience. MBA preferred.
  • Minimum of 5 years database and/or marketing database experience or equivalent industry experience.
  • Individual contributor
  • Solid communication skills: Demonstrated ability to explain complex technical issues to both technical and non-technical audiences as well have the ability understand issues from a Marketing and customer experience perspective.
  • Strong process orientation and expertise in documentation.
  • Excellent technical analysis, planning and problem-solving skills.
  • Knowledge of the principles, practices, and procedures of user acceptance testing
  • Ability to independently analyze data, identify discrepancies and inconsistencies and recommend a course of corrective action
  • Strong analytical thinking and problem-solving skills
  • Ability to manage multiple projects and adapt to changing priorities
  • Ability to thrive in a fast-paced, team–oriented work environment
  • Ability to work with minimal supervision and demonstrate initiative and good judgment
  • Interpersonal skills and ability to interact and work with staff at all levels
  • Excellent attention to detail and organizational skills
  • Commitment to “internal client” and customer service principles
  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines
  • Must have legal right to work in the U.S.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.