Your space-enabled career begins here

Who We AreSiriusXM and its brands (Pandora, Stitcher, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXMSiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. How You’ll Make An ImpactSeeking a visionary and results-oriented Vice President of Marketing Operations with strong leadership qualities to transform our centralized Marketing Operations team and unlock our next phase of growth. They will have the primary responsibility for the design, build, execution, and optimization of multi-channel direct marketing activities. They will be a thought leader who will assist in building new capabilities to deliver a modern, dynamic, data-driven marketing journey. The individual should have significant experience in deploying large scale campaigns across multiple internal and externally managed channels. What You’ll Do

• Build and lead a high-performing marketing operations team, providing guidance, mentorship, and professional development opportunities to enhance individual and collective performance.
• Streamline processes, optimize workflows, and implement innovative technologies to increase efficiency and effectiveness.
• Partner with Marketing leaders to develop the contact strategy for key strategic customer segments with clear business objectives and targets for each segment.
• Work with Strategic Analytic and Tech leaders to significantly expand the use of customer data and machine learning models in campaign design and decisioning.
• Regularly deploy new customer attributes and models that improve campaign performance.
• Work with Marketing Strategy leads to design, develop, test and deploy direct marketing campaigns. Campaign execution activity includes:
• Collaborate on the development of campaign briefs
• Develop list pull criteria using models or alternative variables
• Assist in building and orchestrating customer journeys
• Deploy campaigns in the campaign management application
• Review test counts with marketing stakeholders
• Manage and audit campaign suppression and exclusion lists
• Deliver the communication files and associated reference data to the appropriate internal or external channel vendors
• Build and apply the campaign and offer response rules
• Prepare, validate, evaluate, and distribute the campaign performance reports
• Assist in evaluating and optimizing the effectiveness of direct marketing campaigns.
• Work with the Marketing stakeholders and the Strategic Analytics team to ensure the appropriate test and control frameworks are in place to support campaign and model evaluation.
• Work with Marketing stakeholders to optimize customer and prospect contact strategy, communications and offers.
• Foster strong relationships and collaboration with Product Development, Programming, and Marketing to align initiatives with overall business objectives, ensuring a seamless customer journey.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns, report on results to senior leadership, and provide recommendations for continuous improvement.
• Manage and monitor the relationships with external vendors (email, direct mail, etc) to ensure they meet service and operating level agreements. Serve as the primary relationship owner or key constituent for these vendors, and act as key liaison for internal channel partners (call center, web, app, etc) to develop, deploy and monitor campaigns. This includes:
• Working across marketing channels to ensure they have the required information and data to accurately execute the communications.
• Managing the movement of data to external channel vendors in an efficient and secure manner.
• QA campaign lists and reference data provided to the internal and external channel vendors or systems.
• Monitoring the performance and SLA’s of campaigns.
• Negotiating contracts for vendors and services.
• Set priorities within the group and create operational plans to address marketing strategies and objectives.
• Manage effective communications between the Marketing Operations function and other SXM teams and partners.
• Stay abreast of industry trends, market dynamics, and competitor activities, conducting regular market research and competitive analysis to identify opportunities and inform marketing strategies.

What You’ll Need

• Bachelor’s degree in Marketing, Mathematics or Business; MBA preferred
• 15+ years of experience within a Marketing function
• 10+ years working in and managing a marketing operations function at a large commercial organization, preferably a subscription business
• 6+ years of leadership experience at the senior level
• Expertise in marketing and automation technologies such as Adobe, Epsilon. Salesforce Marketing and Data Cloud preferred.
• Strong presentation, team management, and communication skills
• Demonstrated strong relationship-building and communication skills both across an organization and with external partners
• Demonstrated success in leading transformative marketing strategies and driving growth in a dynamic and competitive market
• Demonstrated experience leading and influencing outcomes across Marketing, IT and Analytics teams
• Proven track record of implementing operational excellence (process efficiencies, effective tools and technologies)
• Thought leadership in developing new marketing capabilities and a key thought partner for marketing teams to architect new strategies.
• Experience managing external vendors (email, direct mail, telemarketing, etc).
• Proven track record of successfully leading Marketing Operations teams for large-scale, consumer businesses; experience building these teams preferred.
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $206,000 to $275,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.R-2023-05-132