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Senior Manager, Automotive Remarketing Partnerships

Sirius XM

Sirius XM

Marketing & Communications, Sales & Business Development
United States
Posted 6+ months ago
Who We AreSiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXMSiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. How You’ll Make An ImpactThe Senior Manager, Auto Remarketing Partnerships reports into the Sr. Director, Auto Remarketing Partnerships and will be responsible for identifying business development strategies and cultivating partnerships to increase SiriusXM radio trials on previously owned vehicles in the private party and vehicle service/repair channels. Strategies for discovering and closing partnerships in the private party vehicle purchase and vehicle repair/service space include discovering opportunities to partner with key industry companies, managing the contract process, onboarding activities, and performance and account management.The Automotive Remarketing group plays a vital role in SiriusXM’s subscriber growth and the position requires business insight and strategic development on every project to meet goals. The Senior Manager, Automotive Remarketing Partnerships will also collaborate with key stakeholders on industry events and participate as needed. What You’ll Do
  • Grow SiriusXM’s subscriber base through strategic partnerships aimed at facilitating SiriusXM’s ability to provide vehicle owners with trials and subscriptions to the SiriusXM service.
  • Manage new and existing Automotive Remarketing programs designed to expose new owners of pre-owned vehicles to SiriusXM programming and grow SiriusXM’s subscriber base.
  • Research vehicle repair/service and private party vehicle purchase industries to identify opportunities to partner with auto service providers including regional and national franchise brands to extend free SiriusXM trials.
  • Identify strategic targets and business partnership opportunities within the vehicle service and private party purchase channels. Cultivate relationships and deliver compelling calls and presentations to introduce SiriusXM partnership benefits and value proposition.
  • Lead contract negotiation and program launch activities with new partners, ensuring plans are executed on time and meet objectives.
  • Act as primary Auto Remarketing liaison to designated partners.
  • Monitor and report on performance and suggest improvements and alternative approaches based on quantitative results and qualitative feedback.
  • Partner with Marketing to create and implement promotional elements necessary to drive program growth including digital marketing, print advertising, direct mail, collateral/POS, training, and event marketing, with contributions to strategy as well as tactical implementation.
  • Collaborate with Leadership, Operations, Marketing, Field Teams and peers in developing, analyzing, and recommending strategic and tactical changes on the program.
  • Ongoing account management including partner communications, performance metrics and analytics, invoices and payments.
  • Assist in creating and managing performance budget, goals, and forecasting.
  • Provide Status reports and analytics on a timely basis.
  • Participate in team status meetings.
  • Continually identify, build and develop new business partnership opportunities within the private party vehicle purchase and vehicle repair/service channels. Develop and manage a partnership opportunity pipeline.
  • Performs other duties as assigned.
What You’ll Need
  • Bachelor’s degree preferably in Business, Marketing or Communications
  • 10 years of professional experience in the automotive sector with vehicle repair franchise/supplier, an OEM, dealer or other automotive company.
  • Experience leading complex projects and/or working with cross functional groups
  • Sales, new business development and/or corporate business experience in the areas of product sales or marketing or B2B sales.
  • An aptitude for technology, business operations and program management
  • Demonstrated track record of business development performance. Self-directed and motivated to deliver results.
  • Ability to work independently in a fast paced and dynamic organization and lead projects with autonomy.
  • Strong blend of business development with sales and marketing experience.
  • Exceptional project management, organizational skills and attention to details.
  • Thrive in a fast-paced work environment with a results-driven attitude
  • Interpersonal skills and ability to interact and work with staff at all levels.
  • Good public speaking and presentation skills.
  • Strong negotiation skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently and in a team environment.
  • Ability to pay attention to details and be organized.
  • Ability to project professionalism over the phone and in person.
  • Ability to handle multiple tasks in a fast-paced environment.
  • Willingness to take initiative and to follow through on projects.
  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
  • Business travel as required; may include weekend events (domestic only).
  • Must have legal right to work in the U.S.
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $131,000 to $158,750 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.R-2023-07-39