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The Working Student in CRM Marketing (Focus: Email Marketing) supports the Customer Management team in planning, executing, and optimizing email campaigns. They contribute to customer engagement by assisting with campaign setup, audience segmentation, and performance analysis. This role offers hands-on experience in CRM systems and digital marketing, making it ideal for students eager to develop their skills in a fast-paced, data-driven environment.

PRIMARY RESPONSIBILITIES

• Assist in the planning, creation, and execution of email marketing campaigns
• Support the segmentation and targeting of customer groups for personalized communication
• Collaborate with content, design, and product teams to coordinate campaign assets
• Conduct A/B testing and optimize email performance (e.g., open rates, click-through rates)
• Monitor campaign results and compile performance reports using analytics tools
• Maintain and update CRM data to ensure high data quality and compliance with GDPR
• Stay up to date with best practices in email marketing and CRM trends

COMPETENCIES

• Strong organizational skills and attention to detail
• Basic understanding of email marketing principles and CRM tools
• Analytical mindset with interest in data interpretation and reporting
• Ability to work independently and manage multiple tasks simultaneously
• Excellent written and verbal communication skills in German
• Proactive, team-oriented, and eager to learn in a fast-paced environment

QUALIFICATIONS & EXPERIENCE

• Enrolled in a Bachelor's or Master's degree program in Marketing, Business, Communications, or a related field
• Previous internship or working student experience in digital marketing, CRM, or related areas is a plus
• Familiarity with email marketing platforms (e.g., Maileon, HubSpot) is an advantage
• Experience with Excel and basic data analysis tools is beneficial
• Knowledge of HTML/CSS for email templates is a plus but not required
• Fluency in German and English

OTHER KEY REQUIREMENTS

• Basic knowledge of Adobe Design Software (e.g., Adobe Illustrator und Adobe Photoshop)