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Marketing Manager



Marketing & Communications
Vancouver, BC, Canada
Posted on Friday, June 28, 2024

Who we are:

We are a bunch of people who really care about agriculture, food and the challenges facing farming. We want to help farmers with data driven decision making to help nature feed a growing population. Join our team of expert engineers, agronomists, entomologists, crop researchers, and data scientists who are continually conducting research to help drive innovation in agriculture.

Semios is a market leader in leveraging the internet-of-things (IoT) and big data to improve the sustainability and profitability of specialty crops. With 500 million data points being reported by our sensors every day, we leverage our big data analytics, such as in-depth pest and disease modeling, to empower tree fruit and tree nut growers with decision-making tools to minimize resources and risks.

Our innovative work has received several industry awards:

One of our partners produced this short video which shows what we do and our positive environmental impact.

We know our journey is only achievable by having a great team who shares ideas, tries new things and learns as we go.

Who you are:

Motivated by meaningful work, you are looking for more than just a job; you want to work for a dynamic, growing company that finds solutions to real-life problems, such as helping the world reduce the use of pesticides and helping nature feed a growing population. Your ideal work environment includes a collaborative team spirit with the opportunity to learn and grow as you take the initiative to try new things.

We are seeking a highly experienced and motivated Marketing Manager to join our team in Vancouver. In this role, you will lead and execute strategic marketing projects, mentor junior staff, and play a crucial role in driving the overall marketing strategy. Your expertise will help elevate our brand, engage our audience, and support our growth objectives.

What you will do:

  • Strategic Planning and Execution:
    • Develop and implement comprehensive marketing strategies that align with company goals.
    • Lead major marketing projects from concept to execution, ensuring they are completed on time and within budget.
  • Team Leadership and Mentorship:
    • Provide leadership, guidance, and mentorship to junior marketing staff.
    • Foster a collaborative and high-performing team environment.
  • Campaign Management:
    • Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, content marketing, email, and events.
    • Analyze campaign performance and make data-driven recommendations for improvement.
  • Brand Management:
    • Ensure brand consistency across all marketing materials and communications.
    • Develop and maintain brand guidelines and standards.
  • Content Development:
    • Oversee the creation of high-quality content that resonates with our target audience.
    • Collaborate with content creators to produce compelling stories, case studies, sales collateral, slide decks and thought leadership pieces.
  • Market Research and Analysis:
    • Conduct market research to identify trends, opportunities, and competitive insights.
    • Use data and analytics to measure marketing effectiveness and inform strategic decisions.
  • Stakeholder Collaboration:
    • Work closely with cross-functional teams, including Sales, Product, and Customer Support, to align marketing efforts with business objectives.
    • Build and maintain relationships with external partners, agencies, and vendors.