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Product Marketing Manager

About Satellogic

Satellogic is a vertically integrated leader in high-performance, low cost Earth Observation platforms, delivering unique sovereign solutions and AI-First monitoring for defense and commercial markets. Our mission is to democratize access to this critical information, making it affordable and available across a wide range of applications. We are a purpose-driven group committed to solving the most pressing problems facing our planet and society.

The Role

The Product Marketing Manager (PMM) will be an execution expert, focused on delivering the go-to-market (GTM) strategy for our core offerings. This role acts as a critical link between Product Development, Marketing, and Sales, translating our technical capabilities into clear, compelling customer value. The PMM is responsible for developing and executing the messaging, content, and sales enablement materials needed to drive commercial success for our data products.

This is an execution-focused role that will report to Satellogic’s President.

Key Responsibilities

The PMM is responsible for executing the core product marketing functions across the product lifecycle:

1. Market Strategy & Insights Support

• Market Research: Conduct competitor analysis, market research, and customer interviews to gather insights that inform product strategy and GTM planning.
• Commercial Support: Support senior leadership in the analysis of pricing, packaging, and commercial positioning structures for the data and imagery components.

2. Messaging & Positioning Development

• Value Translation: Develop and refine clear, compelling, and differentiated messaging that translates complex data features (e.g., temporal frequency, resolution) into quantifiable customer benefits and successful product narratives.
• Audience Expertise: Deeply understand target personas and use cases to tailor messaging that resonates with specific segments.

3. Go-to-Market (GTM) Execution

• Launch Management: Execute specific GTM activities for new product launches and feature updates, ensuring internal and external readiness.
• Content Creation: Develop and produce high-impact marketing assets and content (e.g., blogs, solution briefs, case studies, website copy, sales presentations) to educate the market and generate demand.
• Demand Generation Partnership: Partner with the Corporate Marketing team to support integrated campaigns with appropriate product messaging and content.

4. Sales Enablement

• Training Delivery: Contribute to the design and deliver product training sessions to the global sales, pre-sales, and customer success teams.
• Content Management: Maintain and update essential sales tools and materials, such as battlecards and sales playbooks, ensuring they are current and effective.

5. Cross-functional Collaboration

• Product Partnership: Partner with Product Management, providing continuous customer feedback and market insights to inform feature development and roadmap prioritization.
• Alignment: Work closely with the Sales and Marketing teams to ensure a cohesive message and strategy are consistently deployed across all touchpoints.

6. Performance Monitoring

• Tracking: Track and analyze product sales, campaign effectiveness, and key adoption metrics (e.g., data usage, customer engagement).
• Reporting: Report on marketing initiative performance and suggest adjustments to optimize GTM efforts.

Required Skills & Experience

• 5-10 years of experience in product marketing, marketing, or a related GTM role, ideally in a B2B SaaS/DaaS environment.
• Proven ability to develop compelling positioning, messaging, and high-quality marketing collateral.
• Experience with data products, DaaS (Data as a Service), or marketing complex technical hardware products is highly preferred.
• Familiarity with the Earth Observation or geospatial related technology domain is a strong plus.
• Exceptional written and verbal communication skills with a keen eye for detail and design.
• Strong collaboration skills and comfort working across technical, sales, and marketing teams.
• Fluency in English is required.

Diversity Commitment

Satellogic values diversity and inclusion and is an equal opportunity employer. We are convinced that hiring and developing top talent from around the world for any given discipline will drive innovation, generate new solutions, and deliver a superior product to our global customer base. We work to build an equitable and inclusive environment in which all people, regardless of gender, race, religion, or background, can come together to do their best work.

Please feel free to specify your pronouns following your name on the application.

Learn more about Satellogic

To learn more about us please visit satellogic.com and follow us on twitter (@Satellogic) and LinkedIn

Applicant Data Privacy Statement

As part of your application you will be required to confirm Satellogic's Applicant Data Privacy Policy which is available for your review here.

By applying to this job, you give your explicit, affirmative consent to our collection of your name, address, email address, phone number and relevant application information and the processing of that information. It is important to understand that Satellogic will store your data for the purpose of processing your application for the position, and possibly other compatible positions. You also understand that you have rights to access your Personal Data, as well as rights to request their rectification, completion, update or erasure. You may exercise your rights by sending an email to compliance@satellogic.com.

Consenting to our Applicant Data Privacy Policy is required in order for Satellogic to process your employment application.