Your space-enabled career begins here

One team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.

As the Senior Marketing Manager, Flight Safety & Advanced Aircraft Mobility, you will play a pivotal role in shaping the future of commercial aviation. Reporting to the head of Marketing and closely collaborating with the SVP of Flight Safety & AAM, you will lead the execution of key marketing projects, campaigns, and events outlined in the Flight Safety & AAM Marketing and Communications Plans.

Our Flight Safety business helps commercial airline customers harness the power of connectivity to enhance flight operations and safety in the flight deck, with key products including Iris and Connected Flight Deck. The Advanced Air Mobility (AAM) business is building a global, robust, and totally scalable Command and Control (C2) service for uncrewed vehicles, enabling everything from simple tracking and identification for small UAVs to full aero safety services for those operating in controlled airspace. These two business lines are co-managed and offer marketing synergies.

Marketing Strategy and Planning

• Support the development of a fully integrated marketing and communications plan that is aligned with objectives and targets set by the Flight Safety and AAM Business Development teams and VCS Marketing team.
• Establish KPIs and complete evaluation/reporting after each project to measure effectiveness.
• Leverage market research to identify trends, customer needs, and competitive landscapes, and use insights to inform strategy development.
• Build detailed tactical plans that outline key deliverables, timelines, and resource requirements.
• Ensure that marketing planning is integrated with business development strategies, maximizing the impact of each initiative.
• Experienced in leveraging online channels such as social media, search engines, and email to promote products, services, and brands. Skilled in creating and managing comprehensive marketing campaigns, analyzing data to gain insights, and optimizing strategies to achieve business goals

Sales Support and Content Development

• Work with internal stakeholders and external agencies to deliver high-quality, effective, and ‘on-brand’ audience-centric projects from the marcoms plan for the Flight Safety and AAM business lines. Activities will attract our target audiences and facilitate lead nurturing.
• Help generate materials such as case studies, brochures, presentations, press releases, articles, videos, and infographics to assist the promotion of our service portfolio.
• Support the development of value propositions for the launch and sustainment of new products and/or features by promoting the product’s capabilities as a solution to customer pain points, supporting development of these from initial conception through launch and beyond.
• Work closely with external partner companies to provide marketing support and sales enablement materials.

Event Management and Media

• Develop and manage tradeshows and events to ensure successful, timely, and on-budget delivery. Supported by the events team, responsibilities range from strategic selection of events, activation of campaigns at events, messaging, materials development, securing speaking opportunities, and sponsorships.
• Responsible for media buying in Flight Safety & AAM publications and sponsorships.

Technical Marketing Expertise:

• Possess a deep understanding of the aviation industry, including key technologies, platforms, and regulatory requirements. Experience in Air Traffic Management is preferred.
• Translate complex technical concepts and solutions into clear, compelling marketing messages and sales pitches to effectively communicate the value and capabilities of Viasat’s aviation services.
• Stay current with the latest advancements in aviation technology and incorporate this knowledge into marketing and sales strategies.

• 8+ years of experience in marketing and sales, within highly technical and complex product marketing.
• Demonstrable marketing generalist experience with understanding across events, digital, print, content creation, advertising and agencies, with deeper experience in one or more of these areas.
• Proven organizational and project delivery experience, as well as a history of multi-tasking and working under pressure.
• Influencing and negotiation skills to manage people to deliver through a matrix and to balance the needs of Flight Safety and AAM against the resources available.
• Excellent interpersonal skills and collaborative working style.
• Fast moving, quick thinking and delivery focused.
• High degree of literacy, first class written communications skills.
• Budget and time management skills
• Solid experience of working with external agencies and suppliers.

• Strong understanding of the aviation industry, including key technologies, platforms, and regulatory requirements.
• Ability to translate complex technical concepts into clear, compelling marketing and sales strategies.
• Solid understanding of digital marketing tools

#Li-Hybrid

Viasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. If you would like to request an accommodation on the basis of disability for completing this on-line application, please click here.