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About Solera

Solera is the global leader in vehicle lifecycle management, offering an end-to-end platform that supports OEMs, dealerships, insurers, and repair facilities. Serving over 280,000 customers in 120+ countries, Solera empowers partners to streamline operations, improve customer experiences, and make data-driven decisions through advanced AI and integrated technology solutions.

Key Responsibilities

We are seeking a dynamic, commercially driven marketing leader to accelerate growth across our international markets (EMEA, LATAM, APAC). The successful candidate will have a proven track record of partnering with sales and cross-functional teams to develop strategies that drive pipeline and revenue. A results-oriented mindset, hands-on leadership style, and deep understanding of full-funnel marketing are essential—along with the ability to leverage AI platforms and data-driven tools to automate, scale, and continuously optimize marketing performance. This role is ideal for someone who thrives at the intersection of strategic thinking and smart technology adoption.

Strategic Planning

- Develop and execute targeted marketing strategies for Solera’s international portfolio, aligning with business goals and regional opportunities.

- Own regional marketing planning in coordination with sales, demand generation, and design teams to ensure alignment with go-to-market strategies.

- Allocate budgets effectively to maximize impact and support revenue targets.

Industry Positioning & Thought Leadership

- Position Solera’s international offering as the premier choice in the automotive software ecosystem across insurers, fleets, repairers, and OEM partners.

- Translate complex offerings into compelling, market-specific value propositions.

- Lead initiatives that reinforce Solera’s thought leadership in claims automation, repair optimization, fleet intelligence, and data-driven efficiency.

Market Awareness & Competitive Insights

- Conduct ongoing market research to stay ahead of trends, local regulations, customer needs, and competitive dynamics.

- Understand and articulate regional buyer pain points and how Solera uniquely addresses them.

- Identify the most effective marketing channels to reach target audiences in key international regions.

Campaign Management & Demand Generation

- Develop and oversee execution of full-funnel marketing campaigns that drive awareness, engagement, and measurable demand.

- Use data-driven insights to refine messaging and optimize campaigns based on regional performance metrics.

- Collaborate closely with demand generation and sales to create targeted, conversion-driven marketing programs.

Client Engagement & Value Communication

- Build strong relationships with internal and external stakeholders across key markets.

- Lead efforts to communicate Solera’s value through customer success stories, testimonials, and regional case studies.

- Support regional event strategies and PR efforts to reinforce Solera’s presence in strategic markets , liaising with the Global Events team in Mexico.

Team Leadership & Collaboration

- Lead and develop a high-performing international marketing team.

- Provide day-to-day leadership, guidance, and accountability to Marketing Business Partners.

- Collaborate with internal execution teams and manage external agencies (creative, social, content) as needed to deliver on marketing priorities.

Qualifications

- 10+ years of B2B marketing experience, with at least 5 years in a leadership capacity.

- Proven track record in building and executing multi-country marketing strategies.

- Experience working with or in proximity to sales and revenue functions.

- Strong understanding of demand generation and marketing analytics.

- Excellent stakeholder management and cross-cultural communication skills.

- Fluent in English; Spanish or other European languages are a plus.

- Experience in insurance, automotive, fleet, or enterprise SaaS sectors is highly desirable.

- Bachelor’s degree in Marketing, Business, or a related field.