Marketing Specialist
Omnitracs
Events Marketing – Mexico City
About Solera
Solera is the global leader in vehicle lifecycle management, offering an end-to-end platform that supports OEMs, dealerships, insurers, and repair facilities. Serving over 280,000 customers in 120+ countries, Solera empowers partners to streamline operations, improve customer experiences, and make data-driven decisions through advanced AI and integrated technology solutions.
The Role
Solera is seeking a highly organized and creative Events Marketing professional based in our Mexico City office to support the global planning and execution of events. This role is essential in delivering high-impact in-person, hybrid, and digital experiences that elevate Solera’s brand, drive engagement, and support business growth across international markets. The role reports to the Director of Marketing in Solera's Mexico City office. The ideal candidate thrives in a fast-paced, collaborative environment, is fluent in English, and brings a strong mix of event execution skills and creative capabilities. International travel to the United States, Europe, and other regions will be required.
Key Responsibilities
Plan:
• Strategic Event Planning: Collaborate with marketing and business stakeholders to define event objectives, target audiences, and success metrics. Align each event with Solera’s brand and strategic goals.
• Budget Execution: Build and manage event budgets. Negotiate with vendors and venues to ensure cost-effective execution without compromising quality.
• Event Design and Conceptualization: Craft compelling event concepts, agendas, and themes. Develop promotional content including web copy, social media posts, and email campaigns to support event communication.
• Vendor and Partner Coordination: Source and manage reliable vendors, venues, and service providers globally. Ensure clarity on deliverables, timelines, and roles.
• Creative Development: Independently design localized event visuals and collateral using creative tools, while collaborating with central creative teams to ensure brand alignment.
Execute:
• On-Site Event Execution: Travel as needed to oversee on-site logistics and ensure events run smoothly. Supervise installations, booth setups, and technical operations.
• Attendee Experience: Support seamless registration and event flow. Facilitate engagement activities such as networking, workshops, and interactive sessions.
• Logistics Coordination: Coordinate travel, accommodations, shipments, catering, and on-site support for internal teams, speakers, and VIPs.
• Technical and Production Oversight: Work with technical teams on AV, livestreaming, and connectivity. Troubleshoot issues in real time to ensure seamless execution.
• On-Site Content Creation: Capture and produce live social media content during events to highlight key moments and amplify brand reach.
Performance Measure:
• Post-Event Reporting: Collect feedback and performance data from internal and external stakeholders. Prepare debriefs and analytics dashboards.
• ROI and Impact Assessment: Track event impact on lead generation, brand visibility, and customer engagement. Communicate results and insights to key stakeholders.
• Stakeholder Communication: Maintain clear and regular communication with internal teams and external partners throughout event planning, execution, and follow-up.
Qualifications & Skills:
• Bachelor’s degree in Event Management, Marketing, Communications, or related field.
• Minimum 4 years of experience in event execution, including global events.
• Fluent English required (spoken and written).
• Proficient in design tools (e.g., Canva, Adobe Creative Suite) with demonstrated ability to produce creative assets for event promotion and execution.
• Strong project management and coordination skills.
• Excellent written and verbal communication abilities.
• Ability to travel internationally and adapt quickly to changing priorities.
• Experience with event platforms, budgeting tools, and logistics systems.
• Detail-oriented, resourceful, and proactive under pressure.
