Performance Marketing Manager
Niantic
Marketing & Communications
Barcelona, Spain
Scopely is looking for a Performance Marketing Manager to join our Marketing team in Barcelona on a Hybrid basis
At Scopely, we care deeply about what we do and want to inspire play every day – whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.
The Marketing team deeply understands a game’s audience, creative strategy and priorities. They are the glue between the Brand, Product, and our Player Communities that will redefine our social strategy to amplify our games across new and existing social channels while building a meaningful community for our players.
What You Will Do:
- Manage and optimize large-scale User Acquisition budgets to drive profitable growth
- Execute and scale mobile campaigns across key platforms including Meta, Google, and emerging channels
- Design and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunities
- Analyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization strategies
- Partner cross-functionally with Product, Creative, Data, and Marketing teams to improve full-funnel performance
- Identify and scale strategic acquisition partnerships and new growth opportunities globally
- Contribute creative insights and testing strategies to improve ad performance and acquisition efficiency
- Stay current on market trends, platform changes, and best practices in mobile performance marketing
What You Will Need:
- 3+ years of experience in User Acquisition, performance marketing, or media buying, preferably in mobile gaming or mobile apps
- Proven track record of scaling growth through paid acquisition channels and identifying high-impact opportunities
- Strong understanding of UA KPIs including CPI, ROAS, retention, conversion funnels, and LTV optimization
- Hands-on experience with platforms such as Google Ads, Meta, and AppLovin; DSP, ad networks, and rewarded advertising experience is a plus
- Strong analytical and problem-solving skills with the ability to make data-driven decisions in fast-paced environments
- Strong communication, stakeholder management, and ownership mindset
- Advanced Excel skills, AI tools, and data visualization platforms (e.g., Looker) are a plus
- Experience working cross-functionally with Product, Creative, Data, and Marketing teams
- BA/BS degree in Economics, Mathematics, Marketing, Finance, Business, or a related field
- Passion for mobile advertising, experimentation, and continuous optimization
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.
Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.
Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.
Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.
