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Live Events Marketing Manager, Tokyo Studio



Administration, Marketing & Communications
Tokyo, Japan
Posted on Saturday, November 11, 2023

Live events are at the core of Niantic products and highlight our real-world social experience at its best. Niantic is looking for a Live Events Manager to lead all aspects of the physical/experiential event production for location specific events for Niantic Tokyo Studio, the publisher of Monster Hunter Now and Pikmin Bloom. The ideal candidate will have a passion for crafting and producing experiences that fans remember for a lifetime, and is an extraordinarily organized collaborator who knows how to lead multiple partners to align on a common vision and deliver reliably.


  • Develop detailed plans and implement live events for Monster Hunter Now and Pikmin Bloom.
  • Work closely with Marketing leads to develop ideas for live events that align with marketing objectives.
  • Collaborate with cross-functional teams to conceptualize and deliver exciting experiential concepts that will make a lasting positive impact on our communities, align to marketing Objectives and Key Results (OKRs), marketing campaigns, and business objectives.
  • Lead live event contract negotiations and support with tactical execution of agreements.
  • Liaise with license holders for reviews, procure approvals, and provide updates.
  • Create and track against detailed workback schedules, ensuring key milestones are met on time.
  • Manage storage and fulfillment of live event set pieces, signage, premium items, and hardware.
  • Maintain relationships between agencies, vendors, and partners to ensure physical set pieces are produced at high quality on time and within budget.
  • Oversee the branded event asset creation process from design to approval to production.
  • Lead efforts to create live event exclusive merchandise with IP partners and balance P&L to maximize profits.
  • Deliver post event reports with data-driven analysis including attendee feedback, goal attainment, and recommendations for future event improvements.
  • Collaborate with cross-functional team members and stakeholders to cultivate strong working relationships with project team members, including regular and reliable attendance and participation in meetings.
  • Required in-office 3 days on Tuesday, Wednesday, and Thursday.


  • Proven ability to produce live event programs, both small and large consumer-facing events in the tech or gaming space.
  • Strong project management and organizational skills.
  • Exceptional verbal and written communication.
  • Passion for building communities and connecting people in meaningful ways.
  • Willingness to travel and work an aggressive schedule to support the international live events team structure.
  • Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
  • Experience working closely with vendors to oversee the development of high quality physical event assets.
  • Experience working on cross-functional teams with the ability to communicate effectively through written and verbal communications, including asynchronous interactions with others.

Plus if...

  • Passion for Niantic products (Pokémon GO, Pikmin Bloom, Monster Hunter Now and Ingress).
  • Experience working within strict brand and legal guidelines.
  • Experience building, managing, and/or supporting grassroots live event programs.
  • Experience with project management tools such as Asana.
  • Proficiency in G Suite a plus.
  • Proficiency in Japanese and English

Join the Niantic team!

Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich. #LI-HYBRID