Marketing Automation Specialist
MomentFeed
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See open jobs at MomentFeed.See open jobs similar to "Marketing Automation Specialist" SpaceTalent.Marketing & Communications
Canada
Posted 6+ months ago
Help us bring people and businesses together
Our SaaS platform enables multi-location brands and businesses to boost their online presence. From big to small, from Adidas to ZenPark, our client base contains some of your favourite brands as well, we bet.
The Past, Present & Future
The Past: Uberall was founded in 2013 by David Federhen and Florian Hübner, two longtime friends with a vision to improve customer experience across the online and offline worlds. They created a platform that connected companies with local customers in the digital-first moment.
The Present: We're on a mission to empower businesses to thrive locally, and believe every business deserves success, regardless of size or location. Simply put, our location marketing platform exists to help our customers get found online and connect with customers through search, discovery, engagement, and conversion.
The Future: We're a growing company with a bright future, and our journey to become the global leader in location marketing is well underway. We have a passionate and diverse team, a comprehensive, intuitive platform, and a clear vision for the future. We're looking for talented and passionate people (like you 👋) to join us on our journey.
You and us
We are approaching 400 Uberallers, with 50+ different nationalities, who live and breathe our three core values:
🌵 GROW TOGETHER
⛰ DEMONSTRATE PASSION & PERFORMANCE
✊ BE BOLD & DRIVE CHANGE
So, what are you waiting for? If you're passionate, driven, and ready to be bold, we want you on our team! Apply now and let's grow together.🚀
As the Uberall Marketing Automation Specialist, you’ll be responsible for executing, analyzing, and implementing marketing automation strategies that increase customer engagement and revenue, utilizing our marketing automation platform. You will serve as the global marketing team's go-to expert for marketing automation trends and best practices. The ideal candidate will be passionate about both marketing automation and the customer journey, and possess a strong working knowledge of marketing automation tools, having been in an administrative or power user role. Having the ability to or direct experience in the development and execution of full-funnel campaigns across the customer lifecycle within the lens of marketing automation will enable you to thrive in this critical role on the global marketing team.
Your Responsibilities:
- Act as the global owner and administrator of Pardot, our marketing automation platform
- Create and manage customer segmentation and targeting strategies to optimize the customer journey, from suspect / lead through to customer
- Consult and execute email marketing campaigns, inclusive of regional prospecting campaigns, newsletters, and automated nurture workflows
- Collaborate with cross-functional teams, including demand generation, customer and partner marketing, and marketing operations, to develop and execute integrated marketing campaigns
- Build and maintain a deep understanding of customer behavior, preferences, and needs to inform lifecycle automation strategy
- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
- Monitor and analyze campaign performance to optimize results and ROICreate and consistently communicate results with the broader marketing team via report creation and distribution
Your Profile :
- 3+ years of experience in marketing automation, preferably in B2B SaaS
- Strong understanding of customer behavior and segmentation
- Experience as admin and power user of marketing automation tools (Pardot, Hubspot, Marketo, etc)
- Excellent communication, copywriting, and team collaboration skills
- Strong analytical skills and ability to use data to inform decisions
- Experience with A/B testing and experimentation
- Experience with HTML and CSS for email design
What we offer:
💜 A mission with meaning and purpose At Uberall, we foster genuine connections between local businesses and people. Our diverse team allows us to win together with our partners, co-workers, and customers. Speaking of our customers, they’re some of the most recognizable businesses in the world.
😁 A truly human culture We’re famous for our culture. Uberallers live by our values of mutual respect and boldness. We’re open, collaborative risk-takers with a whole lot of passion and grit.
🤸🏽♀️ Flexibility to fit your lifestyle Want to come to an office for collaboration? We’ve got space for you in Berlin, Amsterdam, Barcelona, Detroit, and London. We also offer co-working access in Montreal, Paris, LA and San Diego. Prefer to work remotely? Fine by us! Bonus points if we meet your pets in a video call. If working from another country is legally possible for you and within a reasonable time zone, we happily support work-ations.
💸 A piece of the pie Our pay & perks are competitive, and you better believe we review them on the regular to make sure they stay that way. We grow together, so of course all Uberallers are part of our long-term incentive program through VSOP/ESOP.
♺ Emotional and intellectual connection Events and alignment sessions - YES and YES. With the team, cross-functions, regional, you name it - we love bringing people together. Uberallers share a LOT of hobbies. Whatever you’re into – reading books, baking, heavy metal, fostering kittens . . . you’ll find kindred spirits on our team.
🧘 Health and Wellness We prioritize your wellness with generous holiday time, paid parental and circumstantial leave, and individualized health and wellness opportunities depending on your location.
⭐️ All-access pass Get immersed in Uberall from day one. Your onboarding is packed with a deep dive into our values, insights into all our departments, and a chance to ask the CEO anything. We come together monthly for our town hall and product showroom so you’re always in the know.
🌵 Everyday growth We support you on your non-stop learning journey. We offer development dialogues, live workshops on topics like resilience and feedback, and a Leadership Academy to make sure our leaders have all the tools to bring out the very best in teams. We also invest in your growth with a learning grant program reinforcing our commitment to fostering a culture of continuous learning.
🖥 Top-of-the-line tech MacBook Pro, magic mouse, 2nd screen . . . Need anything else? Let the People & Culture team know.
Remember our "Grow Together" value from the beginning of the ad?
We mean it.
🌵🏔✊
Everything starts with getting in touch. The best way to express your interest is by applying online. We will be carefully reading your profile and can't wait to hear from you.
In the meantime, let our "life@uberall" social accounts give you some real-life impressions.
👥 Diversity, Equity, Inclusion & Belonging:
At Uberall, we believe inclusion unlocks the potential of diversity. It’s right there in our number one core value – Grow Together. Sure, we’re approaching 400 unique people with over 50 nationalities working in 30 different countries, but we’re all Uberallers. That means we’re collaborative, open-minded, and assume positive intent in everything we do. We don’t judge, and we don’t exclude.
Our flexible ways of working are designed to make sure each and every Uberaller belongs and thrives, no matter their background, abilities, or lifestyle. We don’t just think inclusion makes us stronger, we KNOW it.
This job is no longer accepting applications
See open jobs at MomentFeed.See open jobs similar to "Marketing Automation Specialist" SpaceTalent.