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At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

We are seeking an exceptional Head of Marketplace FP&A at the Senior Director level to join our leadership team, reporting to the VP, Head of FP&A. This executive will drive strategic financial decision-making across our marketplace business through advanced analytics, consumer tech expertise, and proven ROI frameworks.

This role demands a finance leader with deep consumer technology experience who can translate complex marketplace dynamics into actionable business insights and drive measurable improvements in unit economics and business performance.

Responsibilities:

• Strategic Finance & Business Partnership

  • Lead comprehensive financial planning, budgeting, and forecasting for the entire marketplace P&L, including revenue optimization, customer acquisition costs, and operational efficiency initiatives.
  • Partner directly with business leaders and executive leadership to develop and execute against strategic finance initiatives and key investment decisions.
  • Drive weekly forecast updates, quarterly business reviews with sophisticated analysis of marketplace performance and growth & profitability drivers.

  Consumer Tech Funnel Analytics & ROI Optimization

  • Build and maintain advanced ROI frameworks across the full customer journey - from acquisition through retention and monetization.
  • Lead analysis of consumer tech funnel metrics including CAC, LTV, conversion rates, retention cohorts, and unit economics across all marketplace segments and modes.
  • Develop sophisticated attribution models and incrementality testing frameworks to optimize marketing spend and product investments.

  Data-Driven Insights & Business Improvement

  • Proactively identify opportunities to improve marketplace efficiency, profitability, and growth through deep-dive analysis and competitive benchmarking.
  • Design and implement automated financial models and dashboards that provide real-time visibility into key business drivers and performance indicators.
  • Lead cross-functional initiatives to optimize pricing strategies, demand forecasting, and supply-demand matching.
  • Drive scenario planning and sensitivity analysis to support strategic decisions around market expansion, product launches, and capital allocation.
  • Manage the quarterly performance of the business.

  Team Leadership & Process Excellence

  • Build, manage, and develop a high-performing FP&A team with expertise in marketplace dynamics and consumer tech metrics
  • Establish best-in-class financial processes, including data collection and analysis.
  • Foster a culture of analytical rigor and business partnership across the finance organization

Experience:

• Consumer Tech & ideally Marketplace Expertise
• 12+ years of FP&A experience with at least 8+ years in consumer technology companies, preferably in marketplace, platform, or network effect businesses
• Proven expertise in consumer tech funnel metrics, cohort analysis, and multi-sided marketplace unit economics
• Deep experience building and implementing ROI frameworks for customer acquisition, product development, and market expansion initiatives
• Extensive track record of building and leading high-performing FP&A teams in fast-growth environments
• Strong executive presence with experience presenting to boards, investors, and C-suite leadership
• Strong knowledge of US GAAP and experience with public company reporting requirements
• Outstanding communication and interpersonal skills with ability to translate complex financial concepts for diverse audiences

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the Lyft San Francisco office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco Bay area is $232,000 - $290,000. In addition to the base pay, this role is eligible for competitive equity awards, bonuses, and benefits. You can read more about Lyft’s employee benefits here.

Total compensation is dependent on a variety of factors, including qualifications, experience, and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.