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Event Marketing Specialist



Administration, Marketing & Communications
New York, NY, USA · Remote
Posted on Tuesday, June 11, 2024
​​At Kpler, we simplify global trade information and provide valuable insights. Founded in 2014, our goal is to help over 10,000 organisations by offering the best intelligence on commodities, energy, and maritime through a single platform.
Working at Kpler means you'll be a key player in turning complex data into strategic resources for our clients. Your role involves creating data-driven stories that empower clients in their industries.
Your expertise helps Kpler navigate markets successfully. Your journey starts here, where innovation meets impact. Join our team of 500+ talented people from 35+ countries worldwide.
The Global Events function sits within the Marketing Team to drive demand & lead generation, positively influence the pipeline, ensure client engagement, and build the brand. This is an exciting opportunity to bring new ideas to a growing team. We are seeking an Event Marketing Specialist to support our global events program and forge strong relationships with stakeholders and customers in the region.
About The Role
The Event Marketing Specialist will be responsible for supporting & coordinating the strategy that builds out the Kpler brand and drives demand generation by marketing and implementing hosted events, Trade Shows, and sponsored participation.
The successful candidate will work directly with marketing, sales, analysts, and product stakeholders helping to plan, create, and deliver amazing events supporting demand and engagement. This is a brilliant opportunity for a passionate events specialist who has proven experience in performing under pressure, is self-motivated, and is a team player but can also work independently.
What you'll do
Project manage and coordinate marketing, planning, and logistics of allocated global events and ensure high-quality executions. Includes marketing campaign, product positioning, logistics, delegate management, sponsorship deliverables, content & speaker management, technology, branding, etc.
Keep up with the industry events calendar to identify the key events/tradeshows that are strategically important and recommend the best type of presence for our brand
Work with stakeholders in helping to plan, create, and co-ordinate events (sponsored and hosted) in line with company/events objectives (revenue and brand)
Work with marketing counterparts to manifest the events as part of an integrated marketing plan, supporting demand generation plans
Sourcing, negotiating, and managing events vendors universe (print, branded items, venue, AV, Tech, etc.)
Manage budget for allocated events, including securing sponsorships and negotiating rates with vendors
Research and target our intended audiences to contribute to the MQLs funnel
Lead planning and promotion activity for events for Kpler’s customers and prospects
Researching trends in event planning to develop new ideas for future events
Contribute to guidelines, processes, and best practices for events
Ensure all event projects are delivered on time, within budget, and exceed expectations.
Build close relationships with internal stakeholders
Manage event cost reconciliation, ROI, and reporting
Support on additional projects as required
About you
+6 years of experience delivering event executions and hosting full events in various scenarios
Understanding of events performance metrics and ROI reporting
Global experience desirable, global mindset a must – some travel required
A good communicator who can rally people behind a plan and convey the excitement these events need
Collaborative mindset who likes connecting the dots across departments to solve problems.
Customer-focused and obsessed about delivering best-in-class experience
Working knowledge of event tech and martech desirable –Pardot, Salesforce, event registration tools (Cvent, Bizzabo, etc)
Strong organizational skills with the ability to prioritize effectively
An understanding of budget management and the importance of accurately reporting on expenditures
#LI - Remote
Other considerations:
You must have the right to live and work in the United States. Sponsorship is not provided.
Compensation: 65-100K based on experience, skills
We're a dynamic company dedicated to nurturing connections and innovating solutions that tackle market challenges head-on. If you're driven by customer satisfaction and thrive on turning ideas into reality, then you've found your ideal destination. Are you prepared to embark on this exciting journey with us?
we make things happen
We act decisively and with purpose, and we like to go the extra mile.
we build together
We foster relationships and develop creative solutions to address market challenges with cool features and solutions.
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Being accessible and supportive to colleagues and clients with a friendly approach is essential.
Our People Pledge
Don’t meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.
Kpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.
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