Senior Analyst, Supply & Demand
JustPark
IT
London, UK
About JustPark
JustPark is the premier partner offering both B2B solutions for destinations and B2C services for drivers, giving us the best of both worlds. We simplify the entire parking experience. From venues and councils to private driveways, our platform makes it simple for drivers to find, book, and pay for parking, while empowering our operating partners to deliver exceptional parking experiences.
We’ve always believed parking should be easier, from end to end. That’s why we, two trailblazing companies, ParkHub and JustPark, came together to make that vision a reality.
ParkHub revolutionized event parking in the U.S., optimizing venue operations for a smoother, stress-free experience. JustPark transformed parking in the UK, turning the hunt for a spot into a simple, seamless task.
Now, as one unified company, we’re combining expertise to offer a full-service, frictionless parking solution for both businesses and consumers.
About the role
The Senior Analyst, Supply & Demand is a key analytical role within the Business Intelligence function at JustPark. The role is responsible for owning the data strategy and BI roadmap for supply and demand across the marketplace, generating the insights that drive decisions on how supply is grown, optimised, and matched to driver demand. This is a high-impact position that sits at the core of how JustPark understands and improves its two-sided marketplace.
Responsibilities
Strategy & Roadmap
- Owns the supply and demand data strategy, defining how BI supports the understanding and growth of both sides of the JustPark marketplace.
- Builds and maintains the supply and demand BI roadmap, prioritising work, putting the needs of the business first, that directly supports marketing, commercial and operational decision-making.
- Identifies gaps in data coverage and partners with the data platform team to ensure the right foundations are in place.
Supply & Demand Analysis
- Demand-side trends — including channel attribution, driver behaviour, booking patterns, conversion — to surface opportunities and risks. Builds in acquisition revenue tracking models into our core data.
- Tracks and analyses supply-side performance — including parker acquisition, listing health, capacity utilisation, and churn — to inform retention and growth strategies.
- Identifies the imbalances between supply and demand across geographies, time periods, and product types, and works with teams to address them.
- Develops models and frameworks to analyse supply and demand, supporting capacity planning and revenue optimisation.
Reporting & Insights
- Delivers regular performance reporting on supply and demand metrics to business stakeholders, translating data into clear, actionable narratives.
- Proactively flags emerging risks and opportunities based on changes in marketplace dynamics, ahead of them appearing in headline results.
- Supports the build-out of dashboards in tableau and self-serve reporting tools that allow teams across the business to access data independently.
Automation & Capability
- Drives automation of routine reporting and data processes, freeing up analytical capacity for higher-value work.
- Contributes to the broader BI team's goal of growing data literacy and self-sufficiency across JustPark, including leveraging AI tooling where appropriate.
- Solid experience in an analytical role, ideally within a marketplace, platform, or two-sided business model.
- Strong understanding of demand & supply dynamics, and how they interact in a marketplace environment.
- Demonstrated ability to own an analytical domain end-to-end, from strategy through to delivery.
- Proficient in SQL and at least one BI or visualisation tools
- Experience building dashboards and self-serve reporting that enable non-technical stakeholders to access data independently.
- Comfortable working with large datasets and translating complex analysis into clear, concise business narratives.
- Proactive mindset — able to spot what matters without always being asked, and to communicate it effectively.
- Familiarity with modelling, or statistical analysis.
What does success look like?
- A clear, well-maintained supply and demand BI roadmap that is understood and trusted by stakeholders.
- Timely, accurate reporting on marketplace health that enables faster and better-informed decisions.
- Supply and demand imbalances identified and communicated proactively, enabling the business to act before issues escalate.
- Business teams increasingly self-sufficient in accessing supply and demand data, with fewer ad hoc requests to the BI team.
- Forecasting and modelling that meaningfully improves marketing and commercial performance.
Recharge your batteries
- Generous holiday policy: 25 days + bank holidays + managers can grant up to 5 extra days for high performance (total of 38 days a year)
- Free lunch on all office days via Feedr with daily meal choice
- Free snacks & drinks on all office days
Investment in you and your wellbeing
- Private Medical Insurance with Vitality
- Life assurance through YuLife
- £25 credit for eye tests per year
- Free O2 concert tickets through our partnership with the O2
Simplifying journeys so you can breathe easier
- £50 parking credit per month via JustPark
- Cycle-to-work salary sacrifice scheme
- EV salary sacrifice car scheme via Octopus Energy
We look out for your family
- Enhanced parental leave with 6-months enhanced maternity leave and 4 weeks fully-paid paternity leave
- Help finding great childcare with funded hours via Koru Kids
Look after the pennies
- Competitive pension offering with standard and salary sacrifice options
Recharge your batteries
- Generous holiday policy: 25 days + bank holidays + managers can grant up to 5 extra days for high performance (total of 38 days a year)
- Free lunch on all office days via Feedr with daily meal choice
- Free snacks & drinks on all office days
Investment in you and your wellbeing
- Private Medical Insurance with Vitality
- Life assurance through YuLife
- £25 credit for eye tests per year
- Free O2 concert tickets through our partnership with the O2
Simplifying journeys so you can breathe easier
- £50 parking credit per month via JustPark
- Cycle-to-work salary sacrifice scheme
- EV salary sacrifice car scheme via Octopus Energy
We look out for your family
- Enhanced parental leave with 6-months enhanced maternity leave and 4 weeks fully-paid paternity leave
- Help finding great childcare with funded hours via Koru Kids
Look after the pennies
- Competitive pension offering with standard and salary sacrifice options
Success is best when it's shared
- Quarterly away days with the whole UK team
- Quarterly team social budget
- Social activities and celebrations on our gorgeous rooftop in King's Cross
