Commercial Enablement Manager
Instacart
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
At Instacart, our Ads team aims to connect consumers with the brands they love. We are firm believers in the power of advertising to achieve meaningful results for brands, consumers, and shareholders alike. As a Commercial Enablement Manager on the Commercial Enablement team, you will play a critical role in driving sales success through strategic learning programming & content design that achieves mastery for partner facing teams.
About the Role
As we continue to evolve and expand our Instacart Ads Ecosystem, we are hiring a Commercial Enablement Manager specializing in our Ads product offering. This individual contributor role will contribute to the overarching product enablement strategy for the Instacart Ads business and lead the development of ongoing training programs to enhance internal knowledge of optimization methods for search and display advertising.They will be responsible for creating internal product documentation as it relates to internal learning and internal facing sales collateral, including all training materials & team communication that aligns with our sales methodology.
In this highly cross-functional role, you will collaborate closely with Product teams, Product Marketing, Ads Solutions Strategy, and Sales teams, who are their ultimate audience and “customer”. Together, they will ensure all key pillars of enablement—content, training, narrative creation, and sales process and methodology—are addressed to support selling our Ads products.
About the Team
The Commercial Enablement Team is part of the Commercial Excellence organization, which focuses on strategic enablement through building processes, motions & tools for the commercial businesses at Instacart. Its mission is to provide Instacart partners with the insights and capabilities needed to exceed their business objectives. The Enablement team supports the Ads and Retail Sales & Account Management teams by collaborating closely with Marketing, Product, and Measurement Science to develop internal competency models and learning materials.
We are agile, high performing self-starters who excel in sourcing information & scaling learning opportunities that deliver the greatest possible value to Instacart’s revenue driving commercial teams.
About the Job
- Establish deeply collaborative working relationships with our Off-Platform sales team and maintain ongoing discovery with its leadership & individual contributors.
- Foster cross-functional alignment among product, product marketing, and internal strategy teams to ensure the sales organization is consistently equipped with cohesive, future-ready messaging for Instacart Ads.
- Design and execute comprehensive product enablement frameworks, including interactive live training for large group audiences, office hours, and the creation of dynamic, digestible content resources.
- Develop scalable strategies to capture and disseminate best practices across product and sales teams, focusing on refined product narratives, objection handling, storytelling, FAQ development, and tool utilization.
- Advocate for the sales perspective in both go-to-market strategies and feature development, working within a feedback loop that informs and enhances Instacart Ads offerings.
- Leverage data-driven insights to assess enablement program performance and continuously refine processes for greater impact and alignment with long-term organizational goals.
About You
Minimum Qualifications
- 4+ years of experience working with fast paced, high volume, high impact sales or account management teams within an advertising platform, agency or organization
- 4+ years experience in an Enablement, L&D, PMM, Ad Sales, Account Management, Strategy or operations role
- Excellent communication skills - written and verbal
- Excellent presentation skills
- Strong relationship building skills
- Strong project / program management skills
- Experience with digital advertising
- Some technical knowledge of search auction dynamics & optimization strategies for various ads tactics at the campaign level
- Basic understanding & experience with buying / selling digital advertising as part of a retail media network
Preferred Qualifications
- Strong experience using G suite tools, sheets and slides
- Experience teaching or training large group audiences
- Experience working with consumer packaged goods companies or grocery retailers
- Experience working with data (measuring inputs / outputs; building sheets and program trackers)
- Experience working with technical & non-technical stakeholders
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
