Caper Marketing Manager (Contract)
Instacart
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
We’re looking for a Contract Marketing Manager who will own the marketing strategy and execution for in market Caper Carts. This person will collaborate closely with the Ops, Finance, Product and BD teams to ensure Caper Carts are successful in market post launch.
As a member of the Caper marketing team, you’ll be responsible for developing in store campaign strategies that drive customer retention and loyalty. This is a remote-based contractor role that will report to Caper’s lead Marketing Manager.
About the Role
This is an exciting opportunity to shape the future of Instacart with one of its most cutting edge products - The Caper Cart. This person will manage all existing retailer marketing relationships and assist with new launches.
About the Job
- Serve as the one main point of marketing contact for existing retailers with Caper Carts on ongoing store management and optimizing marketing workflows. Partner with operations and customer success teams to execute ongoing marketing plans and measure success.
- Own the marketing strategy for usage retention and churn mitigation at existing retailers. Collaborate with Director and Senior Managers to develop and refine strategic approaches, ensuring alignment with overarching business objectives for ongoing campaigns and ad-hoc marketing needs.
- Support Sr Marketing Manager on Go-to-market launches conducting store walks, creating marketing packages, and coordinating with vendors and teams to ensure seamless deployments.
- Create expansion playbooks and work with the Operations team to ensure smooth execution of new initiatives and seamless integration across all retail locations.
- Gather Data, Formulate Insights, and Articulate Strategic Opportunities to develop marketing strategies that drive customer retention and business growth.
- Partner with cross-functional teams to foster strong relationships and ensure alignment on project objectives and deliverables.
About You
Minimum Qualifications
- Bachelor's Degree preferred
- 4+ years of experience with in-store/retailer marketing
- Experience executing marketing campaigns in store
- Excellent written and verbal communication skills; ability to interact at senior levels of the organization
- Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
- Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes
- Critical thinker with a growth mindset.
Preferred Qualifications
- Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value
- Previous experience with fast paced, retailer environments.
- Nimble, resourceful, and detail-oriented; thrives in both independent and collaborative work environments
- Basic photoshop skills preferred
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