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Responsibilities

• Configure and manage user communication across multiple channels (embedded experience, push, in-app, email, sms, messengers etc.).
• Collaborate seamlessly with cross-functional teams to maintain a consistent content plan in direct communication channels and roll out product features with the team.
• Identify growth points for process automation, optimizing communication efficiency.
• Take ownership of product marketing projects, ensuring flawless execution from concept to completion within specified timelines.
• Analyze the user funnel to pinpoint bottlenecks and areas for improvement, focusing on enhancing conversions at each stage.
• Conduct regular data analytics, including hypotheses, A/B tests, and campaign effectiveness assessments.
• Test and implement new mechanics and content.
• Dive into the user database to unearth insights and identify growth opportunities.

Qualifications

• Extensive Product/CRM marketing Experience: Proven track record in customer relationship management, preferably with a focus on engagement and retention strategies in a high-volume, fast-paced environment using relevant CRM platforms.
• Leadership Skills: Demonstrated ability to lead and manage a team, including hiring, training, and developing staff to achieve high performance and strategic objectives.
• Data-Driven Decision Making: Strong analytical skills with the ability to use data to inform strategies, measure impact, and drive continuous improvement in product and crm marketing initiatives.
• Communication Skills: Excellent verbal and written communication skills to clearly convey strategies and goals to team members, stakeholders, and Drivers.
• Project Management: Experience in managing multiple projects simultaneously with a sharp eye for detail and the ability to meet tight deadlines.
• Problem Solving: Strong problem-solving skills and the ability to adapt strategies based on evolving business needs and market conditions.
• Customer-Centric Mindset: A deep understanding of customer engagement and satisfaction, specifically tailored to the needs and expectations of drivers.
• Platforms experience: BRAZE, Bloomreach, Exponea

Conditions & Benefits

• Health insurance with oncology coverage and life insurance included
• Hybrid work mode and flexible schedule
• Relocation package offered for candidates from other regions
• Access to professional counseling services including psychological, financial, and legal support
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment
• Fitness club membership discount