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Senior Marketing Manager

inDriver

inDriver

Marketing & Communications
Almaty, Kazakhstan
Posted on May 12, 2025

Responsibilities

  • Plan and execute marketing campaigns through different channels together with the cross-functional marketing team and external contractors: paid ads, social media, influencer marketing, traditional and new media.
  • Analyze performance, media, and brand strategies on a country/city level.
  • Develop and manage the communications budget, ensuring cost-effective use of resources.
  • Optimize marketing mix for maximum impact in each region.
  • Conduct Customer Journey Mapping (CJM) and Product Funnel analysis.
  • Generate hypotheses and execute tests to drive growth hacking initiatives.
  • Oversee the creation of effective and culturally relevant creatives for all marketing channels.
  • Support Regional Partnerships and New Channels:

    • Identify and nurture partnerships that align with regional objectives.
    • Explore and exploit new channels for business development.
  • Lead Regional Projects Execution:

    • Collaborate with all marketing departments and Business Development team on project execution.
    • Manage and drive marketing projects at the regional level.

Qualifications

  • Minimum 4 years of proven working experience in marketing.
  • Strong data and analytical skills.
  • Upper-intermediate or higher English language proficiency.
  • Experience working with a mobile product.
  • Proven track record of effectively delivering multiple marketing projects in a fast-paced environment.
  • Collaborative team player comfortable working in cross-functional teams.
  • Strong cultural communication skills, ability to adapt to various contexts.

Conditions & Benefits

  • Stable salary, official employment.
  • Health insurance.
  • Business trips: full coverage of travel and accommodation expenses, including daily allowances.
  • Hybrid work mode and flexible schedule.
  • Access to professional counseling services including psychological, financial, and legal support.
  • Discount club membership.
  • Diverse internal training programs.
  • Partially or fully paid additional training courses.
  • All necessary work equipment.