Country Marketing Lead
inDriver
Country Marketing Lead
, Lahore
This role is responsible for driving regional growth through in-depth consumer market analysis and strategic marketing execution. Key duties include developing annual marketing plans focused on user acquisition and retention, managing budgets, setting performance targets (MAU & CAC), and optimizing the marketing mix by location. The role also involves owning the product marketing strategy, conducting funnel analysis and A/B testing, executing integrated 360° campaigns, and leading driver-focused marketing initiatives. Collaboration with cross-functional teams and support for regional partnerships and new channel testing are also essential to success in this position.
Responsibilities
- Deep-dive into consumer market analysis to inform geo expansion choices
- Develop and execute annual marketing plans with a focus on both acquisition and retention
- Lead regional budget planning, set and track MAU & CAC targets
- Define the most effective marketing mix by country or city – from performance and media to car branding
- Own product marketing strategy, including customer journey mapping (CJM)
- Conduct funnel analysis, generate hypotheses, and lead test execution
- Plan and execute 360° campaigns to balance supply and demand
- Lead drivers marketing and support brand development with strong local context
- Support regional partnerships and test new marketing channels
- Align and lead cross-functional teams across Marketing, PR, Business Development, Dops, and Product
Qualifications
- 5–8 years of experience in marketing, ideally in tech, mobility, or e-commerce
- Proven track record in market analysis, geo expansion strategies, and launching localized campaigns
- Strong understanding of acquisition & retention marketing, and budget ownership (CAC, MAU, ROI)
- Experience managing multi-channel campaigns: performance, media, branding, and partnerships
- Skilled in product marketing, customer journey mapping, and growth funnel optimization
Conditions & Benefits
- Hybrid work
- Unlimited opportunities for professional and career growth, regular external and internal training
- Partially or fully paid additional training courses
- The opportunity to become part of an international team of professionals and just good people who together create one of the coolest success stories in the global IT industry
Your CV will be reviewed within 14 calendar days from the date it was received. If your experience meets the requirements of our company, we will contact you.
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