Content Creation & Management

• Manage development of engaging multimedia content, including articles, blog posts, social media updates, videos, graphics, and podcasts.
• Ensure content aligns with inDrive’s brand voice, values, and audience preferences.
• Edit and proofread content for clarity, consistency, and SEO optimization.
• Work with external contractors (writers, designers, videographers) to produce high-quality content.

Social Media & Digital Strategy

• Manage social media platforms (Instagram, LinkedIn, Twitter, TikTok, etc.) by scheduling posts, interacting with audiences, and analyzing engagement.
• Monitor trends and implement best practices for increasing reach and engagement.
• Collaborate with designers, videographers, and copywriters to produce visually appealing content.

Brand Storytelling & Messaging

• Craft compelling narratives highlighting inDrive’s mission, projects, and key messages.
• Develop content campaigns that resonate with target audiences.
• Ensure brand consistency across all communication channels.

Partnerships & Media Special Projects

• Collaborate with external partners (media agencies, influencers, NGOs, and corporate partners) on special media projects and campaigns.
• Develop joint content initiatives with partners to amplify impact.
• Manage co-branded content and ensure alignment with both parties' communication strategies.

Technical Specifications & Contractor Management

• Oversee technical aspects of content production, including video formats, resolution standards, and platform-specific requirements.
• Work with tech teams on CMS configurations, website content updates, and integrations with media platforms.
• Manage relationships with freelance contractors (videographers, photographers, animators, developers) and ensure deliverables meet quality standards and deadlines.

Analytics & Performance Tracking

• Use analytics tools to track content performance and engagement metrics.
• Optimize content strategies based on insights and audience behaviour.
• Prepare reports and recommendations for content improvement.

Collaboration & Coordination

• Work with marketing, PR, and creative teams to align content with broader company goals.
• Coordinate with external partners, influencers, and media outlets for content distribution.
• Stay updated on industry trends, competitors, and emerging media technologies.

• Strong writing, editing, and storytelling skills.
• Experience with content management systems (CMS), social media platforms, and digital marketing tools.
• Basic graphic design, video editing, or multimedia production skills (Adobe Creative Suite, Canva, Final Cut Pro, etc.).
• Familiarity with media production technical specs (video formats, resolutions, file types).
• Experience in managing partnerships and collaborating on media projects.
• Ability to manage multiple projects and meet deadlines.
• Strong organizational and communication skills.