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About HyperVerge

HyperVerge is a deep tech AI company that provides identity verification solutions for companies in the BFSI, Ed-tech, Telecom, Digital Lenders, Marketplaces etc spaces. Our home grown AI powers large enterprises like Jio, SBI, Bajaj Finserv, etc, and startups like EarlySalary, MoneyTap, ZestMoney, Kissht, etc. Our code has powered 700 million+ AI based automated ID checks so far.

HyperVerge aims to be a $100M revenue company in the next 4 years and the journey to $100M will need amazing marketing, content and design. Fields like AI, BFSI, Crypto are full of complex ideas that need unpacking, structuring and presentation to enable better dialogue with our target customers.

Mission:

At HyperVerge, the Field Marketing Manager will be responsible for driving pipeline, accelerating revenue, and strengthening brand presence through high-impact marketing programs.

This role sits at the intersection of marketing, sales, BD, and KAM, and is responsible for designing and executing programs that create meaningful engagement with our Ideal Customer Profiles (ICPs).

The Field Marketing Manager will build and execute a strategic mix of conferences, executive roundtables, webinars, workshops, and curated networking experiences to generate high-quality opportunities for the business.

OUTCOMES - FIRST YEAR:

Goals

Within the first month

• Develop a strong understanding of HyperVerge products, ICPs, market segments, and the competitive landscape
• Understand current GTM priorities across regions and segments

Within the first 3–6 months

• Build and execute a structured field marketing calendar across conferences, webinars, and hosted events
• Launch programs that create consistent engagement with target accounts

Within the first year

• Drive meaningful pipeline and revenue contribution through field marketing programs
• Establish scalable event playbooks and engagement frameworks
• Build HyperVerge’s presence across key industry events and executive networks

RESPONSIBILITIES:

1. Own the Event & Field Marketing Strategy

• Build and execute a regional field marketing calendar across conferences, trade shows, webinars, executive roundtables, workshops, and networking events.
• Identify the right mix of sponsored events, hosted events, and owned programs to maximize engagement with our target accounts.
• Develop repeatable event playbooks and frameworks to ensure consistent and scalable execution.

2. Drive Pipeline Through High-Intent Engagements

• Design programs that engage Ideal Customer Profiles (ICPs) across multiple stages of the buyer journey.
• Collaborate with sales teams to identify target accounts and priority personas for events and campaigns.
• Convert event engagement into qualified pipeline and revenue opportunities through structured follow-ups and nurture strategies.

3. Execute End-to-End Events

• Manage the full lifecycle of events including planning, logistics, vendor coordination, speaker management, and on-site execution.
• Lead participation in industry conferences and trade shows, including booth strategy, messaging, demos, and prospect engagement.
• Host and manage webinars, roundtables, workshops, and executive networking events.
• Create engaging event formats that encourage peer discussions, networking, and meaningful conversations with prospects.

4. Partner Closely with Sales and Cross-Functional Teams

• Work closely with Sales, Product Marketing, Content, and Customer Success to design programs aligned with business priorities.
• Enable sales, BD and KAM teams with pre-event outreach, talking points, and engagement strategies.
• Ensure strong post-event follow-ups and pipeline conversion.

5. Optimize Event ROI and Performance

• Track event performance across registrations, attendance, meetings, pipeline generated, and revenue influenced.
• Continuously refine programs based on insights and feedback.
• Ensure events deliver measurable ROI and meaningful business outcomes.

6. Manage Event Budgets and Vendor Relationships

• Plan and manage event budgets, ensuring cost-effective execution.
• Negotiate with event organizers, venues, and vendors to maximize value.
• Evaluate new event opportunities based on audience relevance, brand exposure, and pipeline potential.

REQUIREMENTS:

• 4–6 years of experience in field marketing, event marketing, or B2B demand generation
• Proven experience managing end-to-end B2B marketing events
• Strong understanding of pipeline generation and sales alignment
• Experience collaborating with sales, product, and marketing teams
• Strong project management and vendor management skills
• Experience measuring and optimizing marketing ROI

Good to Have

• Experience in BFSI, fintech, SaaS, or enterprise technology
• Experience hosting executive roundtables or leadership events
• Experience running webinars or virtual events