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About the Role

HyperVerge is expanding rapidly in the US and is looking for a senior individual contributor to design and run a demand generation engine. You’ll create multi-touch journeys with the ICPs across channels (web, content, events, social media, etc.) and convert early traction into a predictable, scalable pipeline. You’ll thrive in this role if you love 0→1 experimentation and operate with very high ownership.

What You’ll Own (Your North Star): Contribute to scaling HyperVerge US from $1M to $3M in 12 months.

What You’ll Be Doing (Key Responsibilities)

• Design and run the demand funnel: Architect and execute an end-to-end demand generation funnel that creates multiple touch points with CXOs (online: website, social media, campaigns; offline: experiential events, conferences, roundtables, etc.).
• Build the HyperVerge brand in the US: Systematically increase awareness, trust, and recall for HyperVerge among our ideal customer profiles and priority accounts.

What Success Looks Like (Outcomes)

Pipeline Generation

• Generate $3M+ ARR in a new pipeline from growth marketing initiatives over the next 12 months.

Strategize → Execute → Pivot → Learn → Grow

• Own planning and execution of all growth marketing initiatives (conferences, roundtables, experiential events, content, website upkeep, nurturing campaigns, etc.) with high quality and on-time delivery.
• Deliver measurable outcomes: ARR influenced, pipeline created, website traffic, reviews, participation, engagement, and other relevant metrics.
• Use experiment results and performance data to double down on the initiatives that work and stop what doesn’t.

Core Competencies

• Orchestration – Drive complex, cross-functional initiatives with clear owners, timelines, and visibility across stakeholders.
• Marketing Strategy – Design end-to-end growth plays and campaigns that balance impact, budget, and bandwidth.
• Creative Storytelling – Turn HyperVerge’s products and wins into narratives that resonate with CXOs and buyers.
• Content Creation – Build high-impact content, landing pages, and collateral tailored to key customer segments and journeys.
• Experimentation & Iteration – Run structured experiments across channels (including AI-driven discovery, content, and search), learn from data, and continually refine for better ROI
• Tools & Tracking – Use modern marketing tools and analytics to define KPIs, track performance, and evolve the growth playbook.

Behaviors We Value

• Hustle & Ownership - Bias to action; create momentum without prompts, show up when it matters, and treat the territory like your own business.
• Honesty & Integrity - Act ethically, avoid shortcuts, earn trust, and maintain confidentiality. Speak plainly and do what is right—not just what is convenient.
• Balance - Maintain composure and consistent performance across varying situations.
• Growth Mindset - Stay curious, keep learning, and invest in building personal and professional competencies—while uplifting the team.
• Stakeholder Management - Build strong relationships across internal and external stakeholders; foster a collaborative and inspiring environment.
• Team Building - Coach, mentor, and guide junior team members on functional and behavioral competencies; help others achieve beyond what they thought possible.
• Coachability & Grit - Adopt feedback quickly; demonstrate persistence through multi-month cycles and setbacks.

What Makes You a Strong Fit

• 5–7 years of hands-on Demand Generation or Growth Marketing experience in US in B2B environment
• Experience in early-stage SaaS or fintech; ex-founder experience is a strong plus
• Familiarity with high-velocity, experiment-driven growth environments
• Flexibility to overlap with US working hours from Bangalore office
• Valid US visa

Why This Role (What’s In It for You)

• Work directly with the founders to shape and execute HyperVerge’s growth marketing strategy
• Operate in a lean, high-velocity environment where you move seamlessly from data analysis to creative experimentation
• Play a pivotal role in building the growth engine powering HyperVerge’s US expansion