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Product Marketing Manager



Marketing & Communications, Product, (Product Management), (Product Development), (Marketing & Communications)
Bengaluru, Karnataka, India
Posted on Tuesday, December 27, 2022
<p> <strong>About HyperVerge</strong> </p><p>HyperVerge is a deep tech AI company that provides identity verification solutions for companies in the BFSI, Ed-tech, Telecom, Digital Lenders, Marketplaces etc spaces. Our home grown AI powers large enterprises like Jio, SBI, Bajaj Finserv, etc, and startups like EarlySalary, MoneyTap, ZestMoney, Kissht, etc. Our code has powered 700 million+ AI based automated ID checks so far.</p><p>HyperVerge aims to be a $100M revenue company in the next 4 years and the journey to $100M will need amazing marketing, content and design. Fields like AI, BFSI, Crypto are full of complex ideas that need unpacking, structuring and presentation to enable better dialogue with our target customers.</p><p> <strong>Mission:</strong> </p><p>At HyperVerge, the Product Marketing Manager will be responsible for driving product adoption, revenue and higher customer engagement by pitching, positioning the product well and enabling the sales teams to sell better by creating sales stories and sales enablement material that land with the customers.</p><p> <strong>OUTCOMES - FIRST YEAR:</strong> </p><p> <strong>Goals</strong> </p><ul> <li>Within the first month, understand the HyperVerge suite of products, ICPs, market segments, and competition </li> <li>Drive adoption of HyperVerge products across markets and segments</li> </ul><p> <strong>RESPONSIBILITIES:</strong> </p><ul> <li>Drive alignment across sales, product management, engineering and product marketing functions to build product GTM strategy</li> <li>Product Positioning: work with the product and GTM teams to ensure positioning of the product is right for various market segments </li> <li>Work with other marketing teams (Performance marketing, content marketing etc) to make sure the messaging resonates and converts.</li> <li>Sales Enablement: Create verticalized messaging, product demos, presentations &amp; other collaterals for prospective customers to drive consumption</li> <li>Assesses market competition by comparing the company's product to competitors' products, build battle cards &amp; build sales plays accordingly</li> <li> <p>Gather customer insights and feedback, and infuse the learning back into the organization and product area roadmap</p> </li> <li> <p>Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests</p> </li> <li> <p>Become a subject matter expert for the product category and deliver thought leadership content</p> </li> </ul><p> <strong>Requirements</strong> </p><ol> <li>1-2 years of Product Marketing Experience with B2B Saas product companies.</li> <li>Preferably with prior experience in Product Management, customer success or sales</li> </ol>
HyperVerge is an equal opportunity employer.
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