3173BR

United States

Job Description

This is a Remote position preferably located in the Eastern US

At Hexagon, we don’t just measure the world – we define its future. As the global leader in measurement technologies, we provide the confidence that vital industries rely on to build, navigate, and innovate. ​We bridge the physical and digital worlds with cutting-edge solutions in metrology, reality capture, and positioning – making industries and cities safer, smarter, and more sustainable.

Are you passionate about creating meaningful customer connections, driving sales, and building a strong brand presence? Do you thrive in dynamic, hands-on environments where your creativity and organizational skills can shine? If so, we have the perfect opportunity for you! We’re looking for a Field Marketing Manager to join our team and play a key role in driving local engagement, fostering customer relationships, and delivering impactful marketing initiatives.

Key responsibilities

• Customer engagement & lead generation: Build strong relationships with customers through direct engagement, driving lead generation and boosting sales.
• Local marketing activities: Take ownership of field promotions, events, and collaborations with distribution partners to grow our presence in the United States and Canada.
• Brand building: Contribute to enhancing our brand visibility and nurturing customer relationships.
• Sponsorship & exhibitions: Evaluate potential sponsorship, exhibition & speaking opportunities at local events and conferences, providing feedback to guide strategic decisions.
• Event management: Organize and support local events, ensuring seamless execution in collaboration with the demand generation team. Capture and upload leads into Pardot/Salesforce to maximise impact.
• Distribution partner relations: Engage and collaborate with distribution partners on their local marketing activities and provide sales enablement materials to their teams.
• Media/industry partner relations: Develop and grow press engagement opportunities and have close relationships with local institutions and federations.
• Content localization: Localize and adapt marketing assets to suit the North America market, ensuring relevance and effectiveness and keep the website up-to-date with the latest local news and updates.
• Content creation: Create select local content pieces to complement the content provided by the divisions.
• Data coordination: Support segmentation projects and manage the use of local data to target the right audience effectively.
• Collaboration: Work closely with local inside sales teams, field sales teams, and division marketing to align efforts and maximize results.
• Resource planning: Plan and coordinate locations, materials, staffing, and other resources for field marketing initiatives.

• Strong understanding of local marketing strategies and event planning.
• Proficiency in using CRM (Salesforce) and marketing automation (Pardot) tools.
• Excellent organizational and project management skills.
• Strong interpersonal and communication skills with the ability to build and maintain relationships.
• Customer-focused mindset with a proactive and results-driven approach.
• Flexible personality that can prioritize multiple tasks to build a strong and effective marketing plan.
• Collaborative team player with the ability to work across departments and functions.
• Cultural awareness and openness to work with geographically dispersed and diverse teams.
• Attention to detail and the ability to manage multiple tasks simultaneously.

Desired Skills

Key skills

• Strong understanding of local marketing strategies and event planning.
• Proficiency in using CRM (Salesforce) and marketing automation (Pardot) tools.
• Excellent organizational and project management skills.
• Strong interpersonal and communication skills with the ability to build and maintain relationships.
• Customer-focused mindset with a proactive and results-driven approach.
• Flexible personality that can prioritize multiple tasks to build a strong and effective marketing plan.
• Collaborative team player with the ability to work across departments and functions.
• Cultural awareness and openness to work with geographically dispersed and diverse teams.
• Attention to detail and the ability to manage multiple tasks simultaneously.

• Bachelor’s or master’s degree in marketing or a related field.
• Certifications in marketing or event management are preferred.
• 5 - 8 years of experience in field marketing, demand generation, or similar role.
• Experience in working with distribution partners and managing partner relationships.
• Experience with organizing and facilitating customer-facing events.
• Highly proficient written and spoken English language skills
• Familiarity with the construction industry is preferred.
• Proven knowledge of CRM, marketing automation, CMS, PPC and Adobe suite.
• Flexible to regularly travel within North America.

Job Family

Marketing Communications

Employment Type

Professional

City

Remote