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Digital Marketing Manager / Sales Enablement (m/f/d)

Hexagon

Hexagon

Marketing & Communications, Sales & Business Development
Milton Keynes, UK
Posted on Thursday, July 4, 2024

Committed and with passion for precision we create digital reality solutions combining sensor, software, and autonomous technologies to empower a sustainable future. For the first time, our expertise in digitizing the real world has been applied to one of the most complex landscapes in nature, the human face.

Follow AURA Reality https://aurareality.com/ for updates about how advanced reality technology is revolutionizing the aesthetics industry.

Aura, part of Hexagon, is changing the face of aesthetics with AI-enabled, data-driven solutions. With a single-capture 3D digital twin, its technology will provide practitioners with visual insights and analysis to guide a patient's aesthetic journey.

Digital Marketing Manager / Sales Enablement (m/f/d)

We are looking for a passionate and results-oriented Digital Marketing Manager, in Milton Keynes, to join our Marketing Team.

We rely on professional appearance, team spirit, can-do mentality, expertise and forward thinking. You will be responsible for crafting and implementing a comprehensive communications plan that reaches global audiences. This is a dynamic role that requires someone who is comfortable wearing multiple hats and thrives in a fast-paced environment.

This appeals to you

• Set, track, analyse and report investments returns by digital channel / campaign.

• Track and optimise Customer Acquisition Costs by specific campaign and channels to prioritise

and optimise investments.

• Independently manage marketing campaigns on relevant channels / tools such as Google Ads,

Youtube, Meta Ads, online video campaigns, owning their set-up, tracking, optimization and

reporting.

• Define success metrics and assess them for each digital marketing campaign / initiative.

• Monitor results and dynamically adjust these campaigns to meet targets (and budget).

• Take a hands-on approach to plan and implement various digital marketing activities including

direct email campaigns, SEM, digital advertising, email nurturing, and amplifying social media

presence.

• Drive sales growth of Aura in the Aesthetic industry by collaborating hands-on with the sales team to generate leads and create targeted campaigns.

This is you

• 3-5 years in an international B2B Marketing in a field related to aesthetics or technology

• University degree or equivalent qualification in marketing or a related field

• A data-driven thinker, comfortable with digital marketing technology (e.g. Social Media, content

marketing/automation, SEO/SEM and more)

• Digital Marketing Expertise: Understand the digital market landscape, know how SEM works, be

familiar with email marketing, content marketing, paid and organic social media marketing, digital

advertising via Google ads.

o Hands-on Content Creation: Proficiency in creating appealing content for various digital

platforms (blogs, social media posts, email newsletters, web content) that engages the

target audience. Knowledge of Adobe InDesign, Photoshop, and Premier Pro is of

advantage.

o Technical Skills: Familiarity with digital tools – CRM and marketing automation systems

like Salesforce and Pardot, digital marketing platforms, and social media tools

o Hands-on paid campaign set-up and execution on social channels and Google ads.

o Success measurement: Ability to analyze and interpret data using tools like Google

Analytics to measure the effectiveness of marketing campaigns.

• Native or fluent written and verbal communication skills in English; other language skills are

beneficial

• Highly organized, strong attention to detail and effective follow through

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

• Ability to come up with fresh, innovative ideas to capture the audience's attention and drive

engagement.

• Ability to demonstrate “forward facing” communication skills, excellent written and verbal

communication skills are vital for content creation and stakeholder communication.

About Us

Hexagon is a leading provider of digital reality solutions and employs more than 24,000 people in 50 countries. You will be part of a strong, experienced, inspiring and motivated team of experts driving the future of Hexagon. You will use and develop your skills in our highly innovative and diverse environment. Flexible working models allow you to ideally combine work and private interests.